The growing trend of Bengali Tollywood is that several actors turn producers in order to compete with the OTT creative works that have gained immense popularity post Covid pandemic. From superstar Prosenjit Chatterjee, Jeet, Dev to parallel actors Parambrata Chattopadhyay, starlet duo Bonny Sengupta and Koushani Mukherjee and several others have started their own production houses. Majority of the actor-turned-producers have pointed out that their production ventures are mainly to explore themselves as actors in varied subjects and roles. According to Jeet, Grassroot Entertainment’ and Jeetz Filmworks focus mainly on commercial blockbusters with Jeet in the lead. It can be recalled that after establishing himself as a heartthrob of Bengali movies Dev set up his own production, Dev Entertainment Ventures which has produced Projapati, Tonic, Kishmish, Bagha Jatin and Durgo Rahasya. As Dev points out, it is important to do good content and establish oneself as an actor after having a good stint as a hero. However, Parambrata identifies that content is the only thing that matters to him the most. This cerebral actor established his first production house Workshop Productions in 2011 along with colleague actor Rudranil Ghosh but had to close it down. Now, with directors Aritra Sen and Supriyo Sen he has started Roadshow Films. Veteran Actor Prosenjit’s production house, NIDEAS Creations and Productions is giving opportunities to newcomers while Bonny and Koushani had to launch BK Entertainments only to break free from being typecast in romantic movies.