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Is The Oft Admired Kollywood Formula Failing?
Suddenly Kollywood is facing an existential crisis after its 2024 stocktaking. A Telugu sequel, Pushpa 2 hauled in Rs 1500 crore in just a few weeks. But Kollywood is shell shocked and stunned by the math –it trotted up Rs 1,000 crore loss in 2024. Where did it go wrong? Of 241 films released, 223 were either flops or performed badly. Even as Malayalam films faced Rs 700 crore loss, Kollywood could reap only Rs 2,000 crore. Of its repertoire, 18 films satisfied big outlays and stars … Amaran, GOAT, Meiyazhagan, Aranmanai 4 and a few more. 186 small and medium budgets like Demonte Colony 2, Romeo, Andhagan, Vaazha, Lubber Pandu and Pechi did good business on modest outlays. Tamil Film Producers Council Secretary, K Rajan said “Of the 241 films released in 2024, only 7% have brought cheer to the producers and all other stakeholders. We need quality films backed by strong scripts and stories”.  Looks like the much celebrated Kollywood factory seems to be facing a creativity hiatus. Can’t blame fickle audiences and non performing cast who earn astronomical remuneration. Actually, there are many conflicting pulls…OTT, attention deficit, lack of time to watch a film unravel for 2-plus hours, and myriad other digital distractions. Time to change according to the ecosystem. Nayakan, Thalapathi, Thillana Mohanambal, Sankarabharanam, Thevar Magan and past film hits underscore the creativity of Kollywood to give gripping films. Will Kollywood reinvent itself?  

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”