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Developers in Mumbai owe pending rental dues worth over Rs 646 crore to slum dwellers whose houses have been taken up for redevelopment under the Slum Rehabilitation Authority (SRA) scheme. The pending rental dues had swelled upto Rs 1382.48 crore since 2022 of which the state helped recover Rs 735.67 crores till May, 2025. Defaulting on rents for slum dwellers of SRA projects has assumed such proportions that the government now insists developers deposit two years of rent in advance. The SRA also managed to get Rs 552 crore as advance rents from developers. In a bid to expedite stalled projects, the SRA has also served notices to 86 errant developers to facilitate their replacement and help these projects take off. About 1700 projects of SRA are currently ongoing in the city of Mumbai, out of which about 517 are stalled due to various reasons. In order to take such stalled projects off the ground, the Maharashtra government has also got government statutory bodies like the Maharashtra Housing and Area Development Authority (MHADA), Mumbai Metropolitan Regional Development Authority (MMRDA) and even the City Industrial Development Corporation (CIDCO) to intervene and get into the slum rehabilitation space. The Brihanmumbai Municipal Corporation (BMC) is also undertaking SRA in 64 of its own plots. Though the SRA was adjudged as the best performing department in the 100 days administrative reforms review by the Devendra Fadnavis government, activists are convinced that it continues to remain a developers’ domain.
There wasn’t much reaction in Telangana Congress when former cricketer Mohammed Azharuddin’s son, Asaduddin, also a cricketer, recently parachuted in and landed as a General Secretary of the Telangana Congress. A senior leader and a former MP dismissed the appointment as a non-event and routine. After a stint in cricket, Asaduddin expressed his desire to serve the public through politics, drawing inspiration from his father and Congress leader Rahul Gandhi. Describing his new role as a “big responsibility”, Asaduddin said he was committed to working for the party in line with its ideology. He praised Rahul Gandhi for fighting for the Congress’s values despite facing numerous challenges He also credited his father, who has been active in politics for over 15 years, as a major influence. Azharuddin, a former Lok Sabha MP from Moradabad, UP, contested and lost the 2023 Telangana Assembly elections from Jubilee Hills constituency. Asked why he quit cricket, Asaduddin remarked that a sports person’s career is short and timing plays a crucial role in success. Married to tennis star Sania Mirza’s sister, Anam Mirza, Asaduddin felt his time in cricket was over. In a post on X, Azharuddin wished his son and said he had seen his (Asaduddin) commitment to people, his passion for service, and his sincerity up close and hoped he would stay “grounded”. With his son’s debut in state politics, Azharuddin is now confident that he will once again be fielded for Jubilee Hills by-elections. He had lost the seat in 2023.
Having once been condemned by Sunil Gavaskar from the commentary box with a serial “Stupid. Stupid. Stupid” description, Rishabh Pant made the legend say “Superb,” three times in tribute to a century at Leeds. That was soon as he became the Indian wicket-keeper with most Test centuries (7) – not Dhoni (6), not Saha (3) nor any of the older greats. And he has kept this “all-rounder” status in his own unique way, rolling on his back not to collect stray wide balls from bowlers but to punt the ball over the ‘keeper’s head. And who else can conceptualise a virtual one-handed lofted shot to mid-wicket sailing beyond the ropes for a six to get to a century. After all, he is a batsman who opened his Test account with a six. Even Gavaskar, who has watched more cricket than many of the legends, may never have predicted such a fulfilling future for a plump youngster. And if he thanked God it may have been not only for the record-breaking century but also saving his life the night that he was involved in a car crash from which few gave him a good chance of survival. Maybe that is why Pant is determined not only to live every minute of a second chance at life but also enjoy it. Maybe, Pant has shown Sunil that despite all that madness that seizes him now and then while batting that he is perfectly capable of stringing together long Test innings. If there is one thing that has not left him may be a bit of spirited batting that in the eyes of critics may seem “Stupid.” Maybe, none will call him “stupid” again regardless of how adventurously he bats when the whim captures his mind.
Titagarh Rail Systems, one of India’s foremost manufacturers of rail wagons and coaches, is taking a strategic step to bolster its production capabilities through a new joint venture with Ramakrishna Forgings Ltd. The joint venture, named Ramkrishna Titagarh Rail Wheels Ltd, is setting up an advanced manufacturing facility in Gummidipoondi, located near Chennai. This state-of-the-art plant is designed to produce high-performance forged wheelsets, catering to the requirements of metros, freight wagons, and passenger railcars. The facility will have an annual production capacity of 220,000 wheels. As part of the venture, 80,000 of these wheels will be supplied to Indian Railways under a guaranteed offtake agreement, offering long-term business visibility. Each forged wheel is estimated to cost around Rs 1 lakh. The plant is expected to commence full-scale operations by Feb-Mar 2026.This initiative is crucial, especially after Titagarh faced a slowdown in wagon sales last fiscal due to a shortage of wheelsets from the Rail Wheel Factory. By building its own supply capability, the company aims to eliminate such supply chain disruptions in the future. With about 25% market share, Titagarh remains India’s largest freight wagon manufacturer, leveraging a vertically integrated model for operational resilience.
The name Prashant Tipirineni Nani may not stir recognition until you notice Nani. Oh yes, HIT: The Third Case or Hit 3 starring Nani in an electric turbo action role will immediately stir memories of that action thriller. Much talked about but given mixed reviews by critics. But redemption too…it is the third highest grosser Telugu film, collecting Rs 56 crore in 6 days of cinema run. The team of Nani, Srinidhi Shetty and Director Sailesh Kolanu were happy that HIT 3, third instalment in the series, had surpassed Nani’s earlier Hi Nanna, Saripodhaa Sanivaram and HIT 1 collection. But happiness and celebrations in this mercurial make-believe world of cinema is often short lived…ghosts from the past or ghosts who walk in due to bad Karma often wreck the party and the high of commercial success soon, nosedives. Allegations of story/plot plagiarism are hurled and more often than not, end up in court. Hit 3 has just been hit by allegations from Soniya Vimal (Vimalavalan) who has accused Nani of lifting most of her story, making a few changes here and there in the making of HIT 3. The writer is now demanding copyright compensation of 20% of the take. Vimal claims she had registered her story with the South Indian Film Writers Association in 2021, met with Nani and gave him an outline but got no response from the makers. After watching the first show, she could identify and record every spin of the story, her original. The only recourse was to go to the court. The Madras High Court has now posted the hearing for July 7.
For AAP chief Arvind Kejriwal winning MLAs in Gujarat by itself may not be a big deal; about half a dozen or so have won before. But none of the MLAs have stuck around. However, with AAP candidate Gopal Italia winning from Visavadar for the second time in a by-election, Kerjiwal has something to cheer about. In the backdrop of losing power in Delhi, AAP felt it had to make a song and dance about securing assembly seat in Gujarat by-election– where the BJP has been in power for 30 years –that too from a seat– Visavadar which the BJP has never won. In a post on X, Kejriwal bragged that his party won with nearly double the margin compared to the previous elections and claimed that “people of Punjab are very happy with the work of our government and have voted even more in favour of us than in 2022. The people of Gujarat are now fed up with the BJP and see hope in the AAP”. Italia shot to fame during the 2015 Patidar agitation in the state. The seat has been vacant since 2023 after the then AAP legislator Bhupendra Bhayani resigned and joined the BJP. BJP sources said Italia winning the seat wasn’t a surprise. Visavadar has been a traditional Congress seat. “BJP has never won from there. In 2012, Keshubhai Patel won from there as Parivartan Party candidate. Kesubhai later rejoined the BJP. Sources say more than Visavadar what is of significance for Gujarat politics is that BJP managed to win Kadi assembly seat, a reserved seat in Mehsana. BJP’s Rajendra Chavda won by a margin of over 39,000 votes in a triangular contest taking on both the Congress and the AAP.
Aamir Khan, hailed as one of Bollywood’s most bankable stars, has consistently pushed the boundaries of Indian cinema with his choice of diverse and thought-provoking roles. However, his latest film, Sitare Zameen Par, which garnered approximately Rs 10.70 crore on its opening day, raises critical questions about the viability of niche cinema in a commercial landscape dominated by mass appeal. While the film showcases Aamir’s commitment to storytelling that resonates with a more elite audience, its limited screen release and lack of mainstream entertainment elements have significantly hampered its box office potential. Unlike his contemporaries, Shah Rukh Khan and Salman Khan, who frequently deliver mass-centric blockbusters, Aamir’s foray into niche narratives may alienate the average moviegoer. The film’s intellectual depth and artistic merit, although commendable, do not cater to the broader audience base that thrives on high-octane entertainment and relatable themes. The expectation for Aamir Khan films to cross the Rs 100-crore mark within the first three days has become a benchmark of success in Bollywood. However, Sitare Zameen Par weekend collections appear to be around Rs35-40 crore, a figure that many industry insiders deem disappointing for a film featuring such a prominent star. This trend raises concerns about the sustainability of niche cinema in a market that increasingly favours commercial viability over artistic expression. As the film fraternity navigates this evolving landscape, it is imperative for stars like Aamir Khan to strike a balance between artistic integrity and audience engagement. While niche films have their place in cinema, the current climate suggests that a more mass-oriented approach may be necessary to foster the growth of Indian cinema as a whole.
Shubman Gill has settled the No 4 position for himself in the New India batting order in Test cricket. The moment he was named the captain of the Test team for the five Test series in England, the grapevine was rife with pros and cons of his batting at No 4 with the MRF sticker bat. Just like his predecessors Sachin Tendulkar and Virat Kohli who batted at No 4 and the lithe right-hander from Punjab confirmed it after the fall of debutant Sai Sudharsan at the stroke of lunch on the first day of the Headingley Test. Gill batted with a lot of assurance and compiled an elegant 227-ball 147 with 19 hits to the pickets and one six on the onside. For 12 minutes short of six hours, Gill looked the master playing behind and beside the line against the England fast bowlers. It was Gill’s first time undertaking at No 4 and he and those who helped him take that call would be more than satisfied with his effort. Gill may have thrown away a chance to convert his knock into a double and much more had he not taken the chance against the off break bowler Shoaib Bashir and offered a high catch to Joshua Tongue in the deep. When the going was good, Gill could have really cashed it on, but his departure (430/4) triggered an India collapse to 471. The pitch aided the home team seamers who were also able to swing the ball, and Gill stood up to the task after Yashasvi Jaiswal scored a lovely hundred opening the innings after being put into bat. A great knock from Gill, but a rush of blood heave spelt his doom.
Maharashtra’s Mahayuti alliance achieved a thumping majority in the assembly election late last year. One important factor that ensured such a handsome mandate was the Mahayuti’s ‘Laadki Bahin’(Beloved Sister) scheme. Under this, each applicant woman was paid a monthly dole of Rs 1500. Though there were certain conditions for a beneficiary to be eligible, there was no scrutiny. As a result, even female government officials and those paying income tax also took advantage of the scheme. Some others came in their own cars to receive the cheques. Now, a thorough scrutiny is underway and thousands of names have been dropped, some of them voluntarily by the beneficiaries concerned themselves. Considering the local body elections due in the state after the monsoon, deputy chief minister Eknath Shinde has declared that a scheme called, “Laadki Soon” (Beloved Daughter in Law) will be launched by the government. There is a reason for the necessity of such a measure despite tall claims that Maharashtra is a progressive state. Time and again, harrowing stories of torture for dowry of newly wed girls surface in the media. In certain cases, the unfortunate girls are either killed or commit suicide. A few such instances that shook the state’s conscience over the past two months are believed to have caused Shinde’s announcement, which will be implemented soon. Incidentally, it was Shinde as the state CM who had introduced the Laadki Bahin Yojana last year.
In terms of absolute growth, the country’s mutual fund industry has grown at a scorching pace. Its AUM has grown from Rs 21 lakh crore in 2017 to Rs 72 lakh crore in 2025, monthly SIP from Rs 4,000 crore to Rs 26,600 crore and investor’s count has grown five times — from 1 crore to 5 crore. Yet, the investor’s numbers is poor given the size of the population. This poor investor number indicates low awareness and thereby poor penetration level. Though the industry’s Sahi Hai campaign has transformed the space from a high-net-worth niche to a retail-driven engine, more needs to be done. At the 17th ICC Mutual Fund Summit, regulator SEBI has urged the industry to use digital tools for wider access. To help the MF industry, SEBI has undertaken a comprehensive review of the sector’s regulations to ease business operations and introduce flexible scheme design, and recategorize schemes. SEBI feels that innovation and strong governance must go hand in hand, and any missteps would invite regulatory action. Interestingly, AMFI has positioned financial well-being — not just access—as the next frontier. However, AMFI lamented the fact that even though 33% of household disposable income is saved, 66% goes into gold and real estate and only 34% into financial assets. And mutual funds form a small portion of this, though their share of bank deposit equivalents has risen from 10% to 32%. India’s AUM-to-GDP ratio stands at 20%, compared to 65% globally and over 100% in developed markets. To deepen penetration, AMFI is expanding financial literacy drives in various states. Despite 80% general literacy, financial literacy remains at only 27%. This is the gap AMFI aims to close.
This is a common evolution in India. The Mahabharata has chronicled numerous such succession feuds as the forerunner of family groups. The latest feud is in the party of Dr S Ramadoss, founder of the Vanniyar caste party, PMK in 1989. His son Dr Anbumani’s action has made the patriarch lament in Shivaji Ganesan style “…the very son whom I loved and groomed is now kicking me on my chest”. Thanks to his father Dr Anbumani became the youngest Health Minister in Dr Manmohan Singh’s cabinet in 2004. But, in the past one year the internecine strife in PMK has come out in the open. The bone of contention seems be to Dr Ramadoss succession plan. He appointed his grandson (daughter’s progeny) Mukundan as the Youth Wing General Secretary. But Anbumani had other plans; he wanted to take over the party in toto and call the shots. It’s the same old story …a father wanting undiluted power over the progeny, and a son wanting to inherit the party which he has grown with his network. Of late, Anbumani (who has perennially ached for TN CMship) has become restive and influenced many cadres to not attend formal party meets called by the father. Add to this his wife Sowmya’s proximity to BJP and the political alchemy has turned explosive. The final nail in the coffin, Ramadoss senior alleges that in one of the family fights, the son hurled a bottle at his mother. The PMK has held sway in North Tamil Nadu and as a force cannot be ignored by any political parties for alliances. But could this family discord dismantle it. Will Dr Anbumani make amends with his father to salvage PMK? Dharmakshetra Kurukshetra.
The ruling Dravida Munnetra Kazhagam (DMK) was up and quick as it unveiled its list of candidates for the upcoming Rajya Sabha elections from Tamil Nadu, confirming that Makkal Needhi Maiam (MNM) chief and veteran actor Kamal Haasan will be among the nominees. It also extended to the veteran actor the courtesy of allowing him to contest on his party symbol. The DMK’s other candidates include senior advocate and sitting MP P Wilson, renowned Tamil poet-writer Salma, and party leader SR Sivalingam. Interestingly, poet-writer Salma is believed to be close to DMK Lok Sabha MP Kanimozhi. Allocating one of its four Rajya Sabha seats to accommodate Kamal Haasan of MNM by the DMK is interesting as it shows that it kept the promise it made to the actor. Haasan, who had floated MNM, had campaigned extensively for the DMK alliance in the run-up to 2024 Lok Sabha elections. The Election Commission had declared that biennial elections to fill six vacant Rajya Sabha seats from TN will be conducted on July 19. These vacancies arise due to the completion of the terms of six incumbent members — Anbumani Ramadoss, M Shanmugam, N Chandrasegharan, M Mohammed Abdulla, P Wilson, and Vaiko—whose tenures end on July 25. Of its retiring MPs, the DMK has chosen to retain only advocate P Wilson and brought in at least three fresh faces –SR Shivalingam, writer Salma and actor Kamal Haasan.
The deep depression in the Bay of Bengal has been pounding Tamil Nadu with massive rainfall and flooding. Schools, Colleges and all public institutions are to remain closed with dire warnings of every hue…red, orange alerts to stay indoors and stay safe. But the government in its wisdom is keeping the state-run TASMAC outlets open for thirsty denizens. PMK leader Dr Anbumani Ramdoss has lashed out at the TN government over this move. “Is it life-saving medicine or an essential that the public can’t live without? Is it an intrinsic part of the Dravida model to keep liquor sales open”? asked Anbumani in X. Significantly, Deputy CM, Udhayanidhi Stalin addressed the media even as the MET office warned about the heavy rain conditions to hit and assured that the DMK government was fully prepared to take on the threat of flooding. Having suffered severe losses in the past two cyclone hits with cars inundated, the public quickly resorted to parking cars on the flyover bridges….The Velachery flyover overnight turned into a parking lot. It’s another outrage that the police warned about big fines for such “parking”, adding insult to injury. YouTube podcasts on the rain caused flooding in Poes Garden, the hallowed precinct of power, politics and prestige turned smirk worthy. Ramadoss and his take on keeping TASMAC sales open as part of Dravida governance is seen as justified. Strange are the ways of “ideology” when it is business as usual.
Dharmapuri in Tamil Nadu seems to be a fiery battleground this election. Both AIADMK and PMK are locked in a no-holds battle. AIADMK chief Edappadi K Palaniswami (EPS) is quite livid that PMK’s Dr Anbumani Ramadoss who almost signed a seat sharing deal with AIADMK, ditched them at the last moment, tied-up with BJP. As a strategy Dr Anbumani has fielded his wife Sowmiya who has the heft to woo women voters like a film star. In a show of strength the entire PMK family founders and other heavyweights are camping out to ensure Sowmiya wins. Sowmiya takes direction from both father-in-law, Party founder Dr S Ramadoss and husband Dr Anbumani, a former Union health minister. Her three daughters move around and appeal to elderly women. The feeling that a family which campaigns together makes a collective impact, predominates. But EPS is roaring like a wounded tiger…this Lok Sabha constituency has six assembly segments. He too is ensuring that AIADMK wins the Dharmapuri seat. The demographics here tell a different story…a significant number are Vellala Gounders (EPS’s community). A huge 47% are from the schedule lists…these voters are AIADMK loyalists. It may take much convincing for them to switch loyalties, especially to forgive PMK’s expediency. Looks like sentiments and traditions are battling it out in Dharmapuri.
When he started his Lok Sabha poll campaign from Trichy, Tamil Nadu chief minister MK Stalin was intent only on radiating confidence and positivity that the DMK would remain the Cock of the Walk. But cannily, he also commissioned bi-weekly surveys through his son-in-law, V Sabareesan’s poll outfit. The latest survey results throws up some uncomfortable truth — BJP stands in second in some constituencies. This has instilled fear denting the super confidence that victory was already DMK’s. Stalin shared this survey finding with AIADMK to trigger a concerted action plan. The BJP has galvanised its star candidates like K Annamalai, Tamilisai Soundararajan, L Murugan, Nainaar Nagendran and insisted it’s ally partner leaders OPS , TTV and others too face the electorate as candidates. The only exception has been Dr Anbumani Ramadoss; he has fielded his wife Dr Sowmiya. A reliable source says Anbumani is determined to get into Parliament on a reserved seat. There is also talk that BJP is using saam, daam, dand, bhed to ensure its success. The cost of acquiring TN voters has gone very high. But like in all high value races, misinformation/disinformation is seen as the ploy in confusing the opponent. Stalin is said to have given whip talk to his followers that they should leave nothing to chance, but use their poll armoury to full extent.
Pattali Makkal Katchi (PMK), a leading party in Tamil Nadu under the leadership of founder Dr S Ramadoss and incumbent leader and son, Dr Anbumani Ramadoss has jumped on the BJP bandwagon after jettisoning AIADMK’s offer at the eleventh hour. Out of the 10 seats allotted, one was definitely for the former Union health minister Dr Anbumani. The wise soothsayers had even predicted the family’s long time turf, Dharmapuri as the constituency of choice for him. In a surprising turn of events his wife Dr Sowmiya Anbumani is now fielded from Dharmapuri, the first time a lady of the house of Ramadoss is to contest in an election. Dr Sowmiya, a PHD in Sociology, who heads the party mouthpiece, Makkal TV claims “ I am no novice to election grind. I have worked for my husband and know my constituency well….confident that our women voters would elect me. As for Dharmapuri, an agri centre for mangoes, millets, tomatoes, tamarind and silkworm production, I plan to negotiate better support prices for them.” She also plans to set up SIPCOT industrial estates to lure back over three lakh workers who have gone out in search of jobs. Even if she is whistling in the dark to take on the mighty Dravidian parties, at least she has a strategic plan for Dharmapuri, not the oft heard leverage of Dravidian invincibility. And she represents a growing woman power.
The past three days saw an edge of the seat thriller even as the father son duo of the PMK, Dr S Ramadoss and Dr Anbumani Ramadoss did the pendulum rock to choose between the BJP and the AIADMK. Over dinner, father dear was said to have made an emotion charged appeal to son, “This could well be my last election…my wish is to send at least a couple of PMK MPs to Delhi. Just agree to this once, then you can have your way.” Anbumani, already on the horns of his most challenging dilemma, agreed. Emissaries from PMK and AIADMK met for sealing the deal. Reportedly, AIADMK chief Edappadi K Palaniswami (EPS) drove to Thailapuram to personally oversee the tie up. Obviously, a Shivaratri must have ensued, to change the firm stand of senior Ramadoss, who was convinced with the most powerful arguments and lure, to join the BJP bandwagon. Imagine Edappadi’s shock and jolt when he heard about the latest nail biting finish to the swinging deal. BJP chief K Annamalai and Union minister L Murugan have played the most convincing roles in this crucial tie up, powerful enough to make Senior Ramadoss say, “PM Modi has worked tirelessly for this country. The people of TN are ready for a change, having experienced Dravidam in power”. The fine-tuned print of the deal will be revealed soon, but a visibly satisfied Dr. Anbumani made the acceptance speech when he stood tall and said “we have chosen”. And the Pied Piper of Hamelin continues to play his tune.
While Tamil Nadu was agog with the excitement of Vijay stepping into politics to keep up a film star tradition, the older parties may be putting on their thinking caps to see what effect this will have on the polity. Of course, Vijay’s party will be a player only in the 2026 Assembly elections. TN parties are now busy pulling out their calculators for forging alliances. It is all but confirmed that the PMK — led by founder S Ramadoss and son Anbumani — one of the first as a caste party to gain prominence in the avowed “casteless’ Dravidian society, will go with the BJP’s offer of seven seats in the Lok Sabha polls. Having toyed with joining DMK, the Vanniyar party has few options but to go with BJP as it cannot mix with a front in which the VCK, another caste outfit, is an ally. It appears senior AIADMK leaders have told Eddapadi K Palanswami not to entertain the PMK. Besides the PMK, the BJP front might have the DMDK in its fold as Premalatha might throw in her lot with Modi’s party as her late husband Vijayakanth was a great fan of the Prime Minister and canvassed for him and his party from 2014 onwards. Tamil Maanila Congress, without a great vote share or presence, is yet to make its choice clear. The three-way battle will be on with the DMK-Congress-MDMK-VCK combine against the BJP- front while AIADMK will go in without any major allies.
This year’s Pongal celebrations in Tamil Nadu touched a high point for the government-run TASMAC liquor sales. Sales zoomed to Rs 850 crore in the run-up to Pongal (Jan 15) week and by Kanu Pongal day (Jan 17) it was expected to touch the Rs 1000-crore mark. The bump in sales could be attributed to a cash gift of Rs 2000 given to all ration card holders. Pongal is freebie time and all political parties in Tamil Nadu have been capitalizing on it to the hilt. Both DMK and AIADMK have made freebie gifting, a fine art form. Cycles, fans, mangalsutras, Pongal hampers are bankrolled by the state exchequer. But, Tamil voters are canny, impartial…they vote one party to power, alternately. But wait, there is a savvy, fully end-to-end integrated business model to this freebie. The story goes, when chief minister M K Stalin was asked about cash freebies even as TN is burdened with huge debt, one DMK warhorse quipped, “Don’t worry, by this evening the Rs 2000 freebies will come to TASMAC from our Kudimagans“. Kudimagan has a double meaning – it could mean a citizen or a drunk. PMK Chief Dr S Ramadoss lamented about the high sale of liquor during the Pongal festival. His moral stance, liquor leads to ruination…of health, wealth and family. The very same PMK has climbed on to the alliance bandwagon, alternately to suit their political needs.
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Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.