Freebies Back Into TN Govt Coffer As TASMAC Liquor Sales Zoom During Pongal Week

This year’s Pongal celebrations in Tamil Nadu touched a high point for the government-run TASMAC liquor sales. Sales zoomed to Rs 850 crore in the run-up to Pongal (Jan 15) week and by Kanu Pongal day (Jan 17) it was expected to touch the Rs 1000-crore mark. The bump in sales could be attributed to a cash gift of Rs 2000 given to all ration card holders. Pongal is freebie time and all political parties in Tamil Nadu have been capitalizing on it to the hilt. Both DMK and AIADMK have made freebie gifting, a fine art form. Cycles, fans, mangalsutras, Pongal hampers are bankrolled by the state exchequer. But, Tamil voters are canny, impartial…they vote one party to power, alternately. But wait, there is a savvy, fully end-to-end integrated business model to this freebie. The story goes, when chief minister M K Stalin was asked about cash freebies even as TN is burdened with huge debt, one DMK warhorse quipped, “Don’t worry, by this evening the Rs 2000 freebies will come to TASMAC from  our Kudimagans“. Kudimagan has a double meaning – it could mean a citizen or a drunk. PMK Chief Dr S Ramadoss lamented about the high sale of liquor during the Pongal festival. His moral stance, liquor leads to ruination…of health, wealth and family. The very same PMK has climbed on to the alliance bandwagon, alternately to suit their political needs.