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How Big Stars Are Launching Their Kids
It’s a regular affair in Bollywood. Big stars launching their kids with fanfare. In the last decade we saw Alia Bhatt, Tiger Shroff, Jahnvi Kapoor and Ananya Pandey being launched. This tradition continues with slight change. For instance everybody was expecting Shah Rukh Khan to launch his daughter Suhana Khan via his home production Red Chillies. Instead she along with Agastya Nanda and Khushi Kapoor are making their debut in a Netflix project produced by Zoya Akhtar. Hrithik Roshan’s cousin Pashmina is being launched by Ramesh Taurani in a love story. Hrithik was launched by his dad’s home production company Filmkraft. Likewise Salman Khan’s niece Alizeh Agnihotri is being launched in a very unconventional film directed by Somendra Padhi. But, some stars prefer the traditional route. Sunny Deol and Poonam Dhillon are launching their son and daughter through Rajshri Production run by Barjatyas. Interestingly, Rajveer Deol and Paloma will be directed by Sooraj Barjatya’s son Avnish. Industry insiders say that ever since the untimely death of Sushant Singh Rajput Bollywood has been stung by Insider Vs Outsider debate. With a view not to become an easy prey for the media, the new generation star kids prefer their skills to speak for them. Suhana Khan has already started making impressions with public and press appearances. Amitabh Bachchan’s grandson Agastya Nanda is  already being talked about as he has replaced Varun Dhawan in Sriram Raghavan’s Ekkis.
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Spotlight On Ananya Panday’s Special Talents & Initiatives Amid Aryan Khan-Drugs-On-Cruise Case
Twenty-three year old Ananya Panday is probably one of the most promising millennial actors who won accolades from the audience right from the first film Student of the Year 2. Ananya who played a lead role in Pati Patni Aur Woh has already won two awards for ‘Best Female Debut’. The actress, daughter of the popular actor, Chunky Panday, has been quite vocal about social issues which is rarely a case with today’s younger actors in Bollywood. Ananya’s initiative – So Positive – seeks to create awareness about social media bullying, prevent negativity and build a positive community. This initiative has touched a chord with Bollywood. Ananya has over 20 million social media followers with almost all top youth brands in her kitty. She is also the first female brand ambassador for Skechers India. Currently, she is in the dock over a drug case and was summoned by Narcotics Control Bureau (NCB) post the arrest of Aryan Khan and others. But, people who are close to her say that the young actor was not nervous when summoned by the NCB. She not only appeared before NCB officials but post that she went about meeting her professional commitments — shooting for her forthcoming films and promoting brands. Clearly, Ananya knows how to balance the two worlds.
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Why Are Bollywood Starlets Focusing On Social Media Platforms?
The lockdown seems to be a boon for Bollywood actresses, especially the newcomers who are active on social media. Ananya Panday who has 19 million Instagram followers has been cashing on it by running some social media campaigns. Sara Ali Khan has been promoting fitness videos through a fitness app, Power. But on Instagram she has been regularly promoting brands like Vivo and Colgate. Janhvi Kapoor posts only activity videos like dancing and fitness apart from paid partnerships like Nykaa. Sara Ali Khan’s Hello Darshako which predominantly posts shayaris and random videos has gained her good many followers. Encouraged by this response, Sara has roped in her mother Amrita Singh, a former actress on this platform. And today we see mother-daughter doing commercials together. Disha Patani actively engages with her followers by posting action video almost every hour. Her popularity has gone up ever since she has been dating Tiger Shroff. Interestingly, a new starlet has been openly saying that she makes enough money (Rs 3-5 lakh per month) to pay her entire year’s rent by being active on social media. No, wonder these starlets are heavily focused on social media. Incidentally, most of the top actresses may not be getting big billing from films they sign but on social media they have more followers than the Khans and the Kumars.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.