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Kartik Aryan
Between Hits And Flops: Kartik Aaryan Vs Bollywood’s Unforgiving Star System
Kartik Aaryan’s career exemplifies how quickly fortunes can shift. The actor, who rose to fame as a self-made outsider with no industry backing, recently faced backlash after his romantic comedy Tu Meri Main Tera Main Tera Tu Meri produced by Karan Johar and co-starring Ananya Panday, bombed at the box office, earning just around Rs 50 crore in India despite a Rs 50 crore fee for Kartik. Critics and audiences panned the film for its lacklustre script, poor music, and limited screen allocation; competition from blockbusters like Dhurandhar and Avatar: Fire and Ash. Social media erupted with calls labelling him “overrated,” criticizing his repetitive expressions and dialogue delivery across genres. This downturn echoes Kartik’s past setbacks, including flops like Shehzada (2023), which prompted him to return part of his fee, and Chandu Champion (2024), which underperformed commercially despite earning him a Filmfare Best Actor award. Yet, he’s celebrated for revitalizing franchises with mega-hits like Bhool Bhulaiyaa 2 (post-COVID blockbuster) and Bhool Bhulaiyaa 3 (2024), which grossed over Rs 250 crore and outdid rivals at Diwali. His defenders highlight his crowd-pulling power in rom-coms like SatyaPrem Ki Katha, which opened at Rs 9.25 crore despite minimal hype. Adding fuel to the fire, reports surfaced that Karan Johar’s talent agency, Dharma Cornerstone Agency, parted ways with Kartik just two months after signing him, amid the film’s failure, reviving memories of their 2021 fallout over Dostana 2, where Kartik was ousted for alleged unprofessionalism, leading to a temporary “ban” from Dharma. Though they reconciled in 2025. The treatment meted out to Kartik underscores the industry’s ruthlessness: one hit elevates you, one flop buries you—unless you’re a nepo product. Kartik’s upcoming slate, including Naagzilla (releasing August 2026 with Johar) and an Anurag Basu project, could redeem him, but this episode highlights Bollywood’s cutthroat nature, where talent...
Archies
How Big Stars Are Launching Their Kids
It’s a regular affair in Bollywood. Big stars launching their kids with fanfare. In the last decade we saw Alia Bhatt, Tiger Shroff, Jahnvi Kapoor and Ananya Pandey being launched. This tradition continues with slight change. For instance everybody was expecting Shah Rukh Khan to launch his daughter Suhana Khan via his home production Red Chillies. Instead she along with Agastya Nanda and Khushi Kapoor are making their debut in a Netflix project produced by Zoya Akhtar. Hrithik Roshan’s cousin Pashmina is being launched by Ramesh Taurani in a love story. Hrithik was launched by his dad’s home production company Filmkraft. Likewise Salman Khan’s niece Alizeh Agnihotri is being launched in a very unconventional film directed by Somendra Padhi. But, some stars prefer the traditional route. Sunny Deol and Poonam Dhillon are launching their son and daughter through Rajshri Production run by Barjatyas. Interestingly, Rajveer Deol and Paloma will be directed by Sooraj Barjatya’s son Avnish. Industry insiders say that ever since the untimely death of Sushant Singh Rajput Bollywood has been stung by Insider Vs Outsider debate. With a view not to become an easy prey for the media, the new generation star kids prefer their skills to speak for them. Suhana Khan has already started making impressions with public and press appearances. Amitabh Bachchan’s grandson Agastya Nanda is  already being talked about as he has replaced Varun Dhawan in Sriram Raghavan’s Ekkis.
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Spotlight On Ananya Panday’s Special Talents & Initiatives Amid Aryan Khan-Drugs-On-Cruise Case
Twenty-three year old Ananya Panday is probably one of the most promising millennial actors who won accolades from the audience right from the first film Student of the Year 2. Ananya who played a lead role in Pati Patni Aur Woh has already won two awards for ‘Best Female Debut’. The actress, daughter of the popular actor, Chunky Panday, has been quite vocal about social issues which is rarely a case with today’s younger actors in Bollywood. Ananya’s initiative – So Positive – seeks to create awareness about social media bullying, prevent negativity and build a positive community. This initiative has touched a chord with Bollywood. Ananya has over 20 million social media followers with almost all top youth brands in her kitty. She is also the first female brand ambassador for Skechers India. Currently, she is in the dock over a drug case and was summoned by Narcotics Control Bureau (NCB) post the arrest of Aryan Khan and others. But, people who are close to her say that the young actor was not nervous when summoned by the NCB. She not only appeared before NCB officials but post that she went about meeting her professional commitments — shooting for her forthcoming films and promoting brands. Clearly, Ananya knows how to balance the two worlds.
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Why Are Bollywood Starlets Focusing On Social Media Platforms?
The lockdown seems to be a boon for Bollywood actresses, especially the newcomers who are active on social media. Ananya Panday who has 19 million Instagram followers has been cashing on it by running some social media campaigns. Sara Ali Khan has been promoting fitness videos through a fitness app, Power. But on Instagram she has been regularly promoting brands like Vivo and Colgate. Janhvi Kapoor posts only activity videos like dancing and fitness apart from paid partnerships like Nykaa. Sara Ali Khan’s Hello Darshako which predominantly posts shayaris and random videos has gained her good many followers. Encouraged by this response, Sara has roped in her mother Amrita Singh, a former actress on this platform. And today we see mother-daughter doing commercials together. Disha Patani actively engages with her followers by posting action video almost every hour. Her popularity has gone up ever since she has been dating Tiger Shroff. Interestingly, a new starlet has been openly saying that she makes enough money (Rs 3-5 lakh per month) to pay her entire year’s rent by being active on social media. No, wonder these starlets are heavily focused on social media. Incidentally, most of the top actresses may not be getting big billing from films they sign but on social media they have more followers than the Khans and the Kumars.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”