Why Are Bollywood Starlets Focusing On Social Media Platforms?

The lockdown seems to be a boon for Bollywood actresses, especially the newcomers who are active on social media. Ananya Panday who has 19 million Instagram followers has been cashing on it by running some social media campaigns. Sara Ali Khan has been promoting fitness videos through a fitness app, Power. But on Instagram she has been regularly promoting brands like Vivo and Colgate. Janhvi Kapoor posts only activity videos like dancing and fitness apart from paid partnerships like Nykaa. Sara Ali Khan’s Hello Darshako which predominantly posts shayaris and random videos has gained her good many followers. Encouraged by this response, Sara has roped in her mother Amrita Singh, a former actress on this platform. And today we see mother-daughter doing commercials together. Disha Patani actively engages with her followers by posting action video almost every hour. Her popularity has gone up ever since she has been dating Tiger Shroff. Interestingly, a new starlet has been openly saying that she makes enough money (Rs 3-5 lakh per month) to pay her entire year’s rent by being active on social media. No, wonder these starlets are heavily focused on social media. Incidentally, most of the top actresses may not be getting big billing from films they sign but on social media they have more followers than the Khans and the Kumars.