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Ashish Shelar To Lead BJP’s Campaign For BMC Election
Top BJP leader Ashish Shelar has been entrusted with the responsibility of the coming Brihanmumbai Municipal Corporation (BMC) election by the BJP, underscoring the importance of the electoral fight considered the decisive battle for the existence of the Shiv Sena (UBT). Although Andheri MLA Amit Satam was appointed Mumbai BJP chief just a month ago, his predecessor Shelar has been reassigned this assignment given the enormity of the challenge. Of late, Shelar has been mounting one attack after another against Sena leader Uddhav Thackeray and the Congress party, main partners of the opposition Maha Vikas Aghadi (MVA). The BJP is determined to wrest the BMC’s control from the arch rival Shiv Sena, which is not joined by Maharashtra Navnirman Sena leader Raj Thackeray. The two organisations are trying their best to lure the Marathi-speaking population’s vote by constantly harping on the ‘outsider’ tag against several BJP bigwigs, who are from Gujarat or north India. This has put the Congress party in a quandary, given the Bihar assembly election voting, forcing its top leaders to stay away from a joint morcha taken out by the two cousins. By next week, the picture is expected to be clear on this count. Nonetheless, the BJP is going ahead as the main constituent of the Mahayuti under the stewardship of Ashish Shelar, who knows Mumbai like the back of his hand.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”