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SMRITI IRANI
Return Of Smriti Irani, Ram Madhav In BJP Rejig: Result Of Jantar Mantar Protests?
In a much anticipated move the BJP announced its new 65-member national team under the new president Nitin Nabin, signalling a mix of organisational experience, social representation and preparations for upcoming elections. Three appointments were particularly significant: return of former Union Minister Smriti Irani and Ram Madhav to key organisational roles, while Amit Malviya, a prominent face of the BJP’s digital campaign for years, did not feature in the new team. Irani’s return to the BJP team with party president comes more than two years after she lost the Amethi Lok Sabha seat in the 2024. She has now been given a place among the BJP’s national general secretaries, marking her return to the party’s top organisational structure. Another notable appointment is that of Ram Madhav, named a national vice-president. Madhav, a former national general secretary of the BJP, has played a key role in the party’s organisational and political outreach, particularly in the Northeast and Jammu and Kashmir. He was known for crafting an alliance with Kashmir’s PDP leader Mehbooba Mufti. Return of both Irani and Madhav to the BJP indicates that both PM Modi and HM Amit Shah have initiated corrective measures in view of recent upsets — Jantar Mantar protests.  Appointment of Union Commerce Minister Piyush Goyal as BJP national treasurer has raised eyebrows. It triggered chatter about whether he would continue in the Govt when PM Modi reshuffles his Cabinet. IT Cell head Amit Malviya was replaced with Deepak Mhaskey, a former chemistry professor from Chattisgarh. Under Mhaskey, the BJP has gone for a media overhaul. It is being said Nabin had opted for a mix of organisational veterans and younger faces. “Communities who never vote BJP have got lot of prominence,” a Dalit BJP leader pointed out saying effort was being made to  reach out  to Jatavs,who shun the BJP.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”