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JAILOR 2
Why You Can’t See ‘Jailor 2’ In PVR INOX And Cinepolis
Jailor 2, the Rajinikanth sequel released worldwide on 15 October 2026, is largely absent from major multiplex chains such as EnPVR INOX and Cinepolis in North India. The reason is a clear standoff over the theatrical-to-OTT window.  Sun Pictures, led by Kalanithi Maran, signed an OTT deal (reportedly with Amazon Prime Video worth around Rs 160 crore) that places all language versions of the film on streaming platforms after only a four-week theatrical run. Major multiplex chains, however, insist on a minimum eight-week exclusive theatrical window for Hindi-market releases to protect cinema revenues. They have extended this stance more broadly and refused to screen the film when the producers stuck to the shorter window.  As a result, Jailor 2 is mainly available on single screens and some smaller or non-national multiplexes in the North, not in the big national chains. The makers and North India distributor Pen Marudhar Entertainment confirmed that a Hindi theatrical release was still happening on the same date, but this does not include PVR INOX or Cinepolis. Post-release trade reports confirmed that the chains stayed out. A separate local dispute in the Salem area of Tamil Nadu saw multiplexes skip the film over a high revenue-share demand (reportedly 70%), but the national multiplex absence is driven by the OTT window conflict. In short, the producers prioritised a larger and faster OTT deal over the longer theatrical exclusivity that multiplexes require, leading the big chains to opt out.
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All Eyes On ‘The Family Man’ Directors’ New OTT Series ‘Farzi’?
Covid-19 pandemic and lockdown have hit the fortunes of several lines of businesses. But some businesses have got a leg-up too. A case in point is OTT.  In India, during lockdown we have been entertained by superlative themes and extraordinary Indian creativity via various web series like Delhi Crime, Mirzapur, Panchayat to name a few. Netflix and Amazon, the pioneers who brought entertainment to homes, have garnered a binge audience for their serials and films. Now, Amazon Prime Video is all set to bring the 8-episode ‘Farzi’ from February 10 onwards. It is directed by Raj Nidimoru and Krishna DK of ‘The Family Man’ fame which brought international acclaim to Manoj Bajpayee and Samantha Prabhu. The creators of Farzi, D 2 K Films are ready with a sizzling star cast of Vijay Sethupathi from Kollywood and Shahid Kapoor from Bollywood, Raashi Khanna, Kay Kay Menon, Regina Cassandra, Zakir Hussain, Bhuvan Arora, Amol Palekar, and Kubbra Sait. Raj and DK have set their story in the middle class milieu /ethos of middling everything, soaked in comedy. The talented twins claim that Farzi will truly reflect the sweat and slick creativity of this team and make it binge worthy.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”