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Better Late Than Never: Uddhav’s Outreach To Non-Marathi Communities To Create New Voter Base
Shiv Sena leader Uddhav Thackeray is on a spree to meet prominent leaders of various communities in a bid to spread the party’s outreach beyond just the Marathi-speaking population. He has been using the visits to castigate the BJP and Prime Minister Narendra Modi over different thorny issues. Last week, Modi had inaugurated the new academy of the Dawoodi Bohra community, Aljamea tus Saifiyah Arabic Academy, in Marol in Mumbai’s Andheri area. The event is viewed as part of the BJP’s plan to liaise with sub-sections of minority communities. Uddhav too visited the newly inaugurated campus. He was accompanied by his son and MLA Aaditya, a former minister under him. The Thackerays met the head of the Dawoodi Bohra community, Syedna Mufaddal Saifuddin. A week ago, Uddhav had attended the Anjan Shalaka Pratishta Ritual of the highly revered 13th Tirthankar (Jin), Vimalnath Bhagwan. The ceremony was held at the Jain Temple near Walchand Heights in Bhayandar West, a BJP stronghold on February 9. He was also blessed by Jain muni Acharya Yashovarma Surishwarji Maharaj. The third such initiative was Uddhav’s presence in Goregaon where he interacted with North Indians at a rally. He roundly attacked the BJP, Modi and former governor Bhagat Singh Koshyari. “Uddhav is conveying the message that the Shiv Sena under his leadership is changing,” according to one of his close supporters.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
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