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Volunteers Give Impetus To Qatar22 FIFA World Cup
Nothing spectacular may have happened in two days — match wise — of the Qatar22 FIFA World Cup at Doha.  One of the smallest countries in the world area wise — the Persian Gulf country ranked as the 164th tiny-dot nation in the globe, higher than Jamaica, Gambia and Lebanon, and below Falkland Islands, Vanuatu, Montenegro and Bahamas — is hosting the greatest sporting event, having won the bid long long ago. Qatar and FIFA’s masterstroke was that it rostered the 29-day event in November and December when the weather bureaus would report cooler climes and not in keeping with the trend of scheduling the event between May and July.  So far four matches have been played and all have reported excellent numbers with the opening match between Qatar and the fourth qualifier from South America, Ecuador reporting a 60000 plus turnout at the Bedouin-tent shaped Al Bayt Stadium. As the FIFA president Gianni Infantino articulated, attention has riveted on the beautiful game’s spectators who have saved hard-earned money for years to be part of the celebration of football in the Arab World. Qatar has been held in awe and admiration by the football community, but one has to raise a toast to the thousands of volunteers whose polite department has played its part in giving Qatar an exalted place in the football map of the World.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”