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Kollywood Titans Vijay And Ajit Clash Again, For Whom Will The Cash Register Ring?
This Pongal should be very rewarding and exciting for the fans of Ilaya Dalapathi Vijay and Thala Ajit Kumar. The huge legions of crazed fans will finally get to see their heroes in action. Vijay’s Varisu and Ajit’s Thunivu hit big screens on January 11. Even though Brand Rajini and Brand Kamal are still eulogised as Superstar and Ulaganayagan for decades now, Vijay and Ajit too command the same kind of adulation and following. But the only difference is these two superstars’ fans have turned confrontationist. Reportedly, the price of a ticket, in black, for the opening shows were around Rs 1000-1300. This could climb to Rs 4,000 when fan craze becomes intense. New releases for Pongal are particularly star struck and of course, fans clash too over which hero commands more from at the Box Office. Udhayanidhi Stalin’s Red Giant has distribution rights for both the movies, so it is: “Heads I Win, Tails I Win“. Vijay, it is learnt, has tried every trick in the trade to promote his film — launch of Varisu music in the Nehru Stadium, getting pre-release snippets in every media handle. Boney Kapoor, the producer of Thunivu has much more at stake in terms of finance. Kapoor has spread himself thin after Ajit’s last outing disappointed.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”