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Kollywood Titans Vijay And Ajit Clash Again, For Whom Will The Cash Register Ring?

This Pongal should be very rewarding and exciting for the fans of Ilaya Dalapathi Vijay and Thala Ajit Kumar. The huge legions of crazed fans will finally get to see their heroes in action. Vijay’s Varisu and Ajit’s Thunivu hit big screens on January 11. Even though Brand Rajini and Brand Kamal are still eulogised as Superstar and Ulaganayagan for decades now, Vijay and Ajit too command the same kind of adulation and following. But the only difference is these two superstars’ fans have turned confrontationist. Reportedly, the price of a ticket, in black, for the opening shows were around Rs 1000-1300. This could climb to Rs 4,000 when fan craze becomes intense. New releases for Pongal are particularly star struck and of course, fans clash too over which hero commands more from at the Box Office. Udhayanidhi Stalin’s Red Giant has distribution rights for both the movies, so it is: “Heads I Win, Tails I Win“. Vijay, it is learnt, has tried every trick in the trade to promote his film — launch of Varisu music in the Nehru Stadium, getting pre-release snippets in every media handle. Boney Kapoor, the producer of Thunivu has much more at stake in terms of finance. Kapoor has spread himself thin after Ajit’s last outing disappointed.