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Aishwarya-Abhishek: Optics Or Happy Ending?
For over a year now the social media has been on an overdrive about Aishwarya and Abhishek’s marriage. Mirroring this sentiment, shortpost.in on December 22, 2023 ran a story headlined “Aishwarya And Abhishek: Rocky Marriage Or Only Hiccups? Now, Aishwarya and Abhishek have shut the mouth of rumour mongers after the two were spotted together at their daughter’s Aaradhya birthday party. Then tongues started to wag that Aishwarya is having issues with her in-laws. What gave credence to this rumour is her solo appearances with her daughter at Ambani wedding and other events. So the Bachchans took the opportunity to clear the air with Amitabh Bachchan making it to Aaradhya’s annual school day function. The video that went viral shows Aishwarya all smiles when Amitabh Bachchan steps out of the car.  But, many say that it was done for optics as grandmother Jaya Bachchan was missing from the scene. So too were Aaradhya’s cousins (Shweta Nanda’s children). All these clearly indicate all is still not well but amends are being made. The reports about fallout began when a news report said that the actress had walked out of the Bachchan’s Jalsa bungalow and moved into Amu which is in close vicinity. Although there was no official statement but once Abhishek showed his wedding ring to the media to indicate all is well. Sources say that Aishwarya is slowly getting back to doing more work. This should be music to ear for her diehard fan.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”