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Saiyaara Wins On Time-Tested Formula Of Romance And Melody
Music has always been a cornerstone of Bollywood, shaping the success of films and the careers of newcomers. This is vividly illustrated in the recent release ‘Saiyaara’, featuring debutants Ahaan Panday and Aneet Padda, directed by the renowned Mohit Suri and produced by Akshaye Vidwani under the Yash Raj Films banner. The film has generated significant buzz, thanks in large part to its captivating soundtrack, which has resonated with audiences and critics alike. With an impressive collection of approximately Rs 45 crore in first two days, it’s clear that the combination of fresh talent and compelling music has struck a chord with viewers. Historically, Bollywood has a rich legacy of launching new stars through films that feature memorable love stories and unforgettable music. Classics like ‘Bobby’ ‘Betab’, ‘Maine Pyar Kiya’ and ‘Qayamat Se Qayamat Tak’ exemplify how the right blend of romance and melody can catapult newcomers into stardom. In Saiyaara, the soundtrack, consisting of seven tracks composed by a talented lineup including Mithoon, Sachet-Parampara and Tanishk Bagchi, serves as a powerful marketing tool, drawing in viewers and creating a lasting impression. In today’s competitive cinematic landscape, a strong musical score can be a game changer. The enchanting melodies and heartfelt lyrics elevate the film’s emotional depth, making the love stories more poignant and relatable. Mohit Suri’s understanding of music, showcased in hits like Aashiqui 2 and Ek Villain Returns shines through in this film, creating an experience that feels like attending a concert. Saiyaara exemplifies how a well-crafted musical experience can pave the way for success, ensuring that both the film and its stars are celebrated long after the credits roll.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.