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How Greenikk Is Reimagining Banana Value Chain
Kerala start-up Greenikk, has set up the country’s first full-stack supply chain connecting banana cultivators, traders and exporters on a single platform. Greenikk has built Enabled Centres (ECs) in major producing agri-belts in Kerala, Tamil Nadu and Karnataka. These ECs provide farmers with finance, seeds, crop advisory, insurance coverage, agri inputs including weather tips and market connect. It is covering the entire gamut of production and marketing both within the country and outside. Following its initial success, Greenikk plans to set up similar ECs in Andhra Pradesh, Telangana and the rest of the country. On the selection of bananas, the promoters Fariq Noushad and Pervin Jacob said that “After working with banana farmers, dealers and buyers, we realised that it has the maximum potential among all fruits grown in India, if linked to a strong and reliable value chain that would scale up exports.” India accounts for 25% of the world’s banana production at 32.6 million tonnes in a land area of 9.6 hectares with 10 million stakeholders. Greenikk also helps to convert stems of the post-harvest banana plants into natural fibre and re-purpose the other left overs as manure and poultry feed to ensure supplementary income for the farmers and curb pollution.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”