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How TAFE Won The Massey Ferguson Brand From The U.S. Giant
Tractors and Farm Equipment Ltd (TAFE) of the Amalgamations group appears to have used `the naked licensing’ argument to press its claim for the iconic Massey Ferguson brand when it was engaged in legal battle with its over 65-year-old partner AGCO Corporation of the U.S. Of course, both have settled their dispute out of court and TAFE has been confirmed the owner of Massey Ferguson in India and two other countries. The term “naked licensing” in the context of trade mark laws refers to the practice of granting a licensee the right to use a trademark without demonstrating any control or supervision of the trade mark. In this instance, though TAFE has been using the Massey Ferguson brand for over six decades, AGCO had taken virtually no interest or contributed to its development in India. Apparently, this has proved a significant legal roadblock for AGCO to claim the ownership of Massey Ferguson brand in India. Also, TAFE has been strategic in its relationship with AGCO Corporation over the years. Its decision to invest in AGCO (it has over 16% shareholding in the U.S. company) has given TAFE the negotiating edge in effectively sealing its ownership for the Massey Ferguson brand in India. From hindsight, it could be argued that TAFE did well in consistently persuading AGCO Corporation to pare its holding in TAFE gradually from 49% a few years ago to less than 21%.  The strategy, assiduously initiated by TAFE over the years, appears to have emerged victorious in the end. If proof is required, the out-of-court settlement is there for all to see.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.