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How TAFE Won The Massey Ferguson Brand From The U.S. Giant
Tractors and Farm Equipment Ltd (TAFE) of the Amalgamations group appears to have used `the naked licensing’ argument to press its claim for the iconic Massey Ferguson brand when it was engaged in legal battle with its over 65-year-old partner AGCO Corporation of the U.S. Of course, both have settled their dispute out of court and TAFE has been confirmed the owner of Massey Ferguson in India and two other countries. The term “naked licensing” in the context of trade mark laws refers to the practice of granting a licensee the right to use a trademark without demonstrating any control or supervision of the trade mark. In this instance, though TAFE has been using the Massey Ferguson brand for over six decades, AGCO had taken virtually no interest or contributed to its development in India. Apparently, this has proved a significant legal roadblock for AGCO to claim the ownership of Massey Ferguson brand in India. Also, TAFE has been strategic in its relationship with AGCO Corporation over the years. Its decision to invest in AGCO (it has over 16% shareholding in the U.S. company) has given TAFE the negotiating edge in effectively sealing its ownership for the Massey Ferguson brand in India. From hindsight, it could be argued that TAFE did well in consistently persuading AGCO Corporation to pare its holding in TAFE gradually from 49% a few years ago to less than 21%.  The strategy, assiduously initiated by TAFE over the years, appears to have emerged victorious in the end. If proof is required, the out-of-court settlement is there for all to see.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”