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Kolkata’s Winter Markets Struggle As Afghan, Kashmiri Traders Grapple With Modern Retail Pressures
Kolkata’s bustling winter markets, once a vibrant hub of Afghan and Kashmiri traders, are now grappling with a decline in traditional businesses. For decades, these traders have enriched the city’s seasonal economy with their exquisite dry fruits, handcrafted garments, and winter essentials. However, the changing tides of commerce, marked by the rise of e-commerce and increased costs, threaten to erode their livelihoods. Kashmiri vendors, particularly those from Budgaon, have been an integral part of Kolkata’s winter landscape for generations. From November to March, they bring a colourful array of shawls, blankets, and sweaters, woven with intricate patterns and warmth. But the bustling markets of yore are now a distant memory. Regular to Kolkata market, one of the Afghan traders, Rahmat Khan mentioned that he had been to the city for past three decades and the business was booming in contrast to the present day situation when it’s a constant struggle to make ends meet. Younger generations of Kashmiri traders are increasingly hesitant to carry on the family legacy. The convenience of online shopping has shifted consumer preferences, leaving traditional vendors struggling to compete. Afghan traders, known for their premium dry fruits, have fared slightly better due to consistent demand, they too face significant challenges but rising operational costs are eating into their profits.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”