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Alia Bhatt
Brand Alia Has A Big Draw On All Platforms
She is the insider who made it big in Bollywood with her extraordinary talent. Alia Bhatt, who is in the family way, is all over the place – print, TV, internet — endorsing all kinds of products. And her spontaneity, innate talent and charm seems to be emoting well with her audience. Once upon a time marriage or pregnancy were considered a taboo. Not anymore. In fact, stars are cashing on it. Kareena, Anushka and Dia have all done it. The trend of pregnant celebrities endorsing products is increasing by the day. Reportedly, Kareena Kapoor Khan earned around Rs 12 crore via endorsements during her pregnancy. In the case of Alia, she has already endorsed over 23 products. She also features with her husband Ranbir Kapoor in Spotify ads done during the promotion of Brahmastra. Experts from the adworld say there’s a correlation between brands, and ad recalls of products endorsed by the celebrities during their pregnancy as for a large number of women these stars are their idols. And social media has given more heft to these celebrities. According to Duff & Phelps (now Kroll) Celebrity Brand Valuation Report, Alia’s brand value stood at $ 68.1 million in 2021. That’s huge for the 29-year old actress who entered Bollywood 10 years ago. No wonder she is wearing several hats — model, actor, producer and promoter.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.