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TVK supremo Vijay’s consigliere Aadav Arjun is seen to be deranged by the political rank and file, especially after his loose cannon remarks. The one baiting Thalaivar Rajinikanth has raised the hackles of all …fans especially who are waiting to be roused to rise. What did Arjun say? In an extreme attempt to schmooze and schmaltz in his role of deifying Vijay, this indiscreet party member said, “Even Rajinikanth attempted to plunge headlong into politics, aping MGR, assuming he would be worshipped by TN. But what happened? The first family of DMK threatened him. And he withdrew. But our TVK leader Vijay is a rock…cannot be threatened by anyone”. You can imagine the storm raised by this indiscreet and vicious comment especially about Rajini who is worshipped by devoted fans all over the country. Tamil Nadu BJP chief Nainaar Nagendran tried to condemn Aadav’s pointless talk, with some meek, assuaging words and the challenge that Aadav should apologise to Rajinikanth. But it is the scathing repartee of journalist Mani that made a big impact. “This man is not just ignorant, but indecent…and he is not even a politician but a lottery ticket vendor. Earlier he tried to latch on to Thirumavalavan, then the DMK’s first family …now he has latched on to Vijay.” Rajini fans have protested but the DMK has brushed off the allegation like a fly. With a consigliere like Aadav who needs enemies?
West Bengal’s upcoming Assembly election will be held in two phases, dividing the state into contrasting political zones, with data from the 2021 Assembly polls and 2024 Lok Sabha segment mapping indicating the battle for power will unfold differently across the two regions. The first phase, scheduled for April 23, covers 152 constituencies across 16 districts, including North Bengal, the western belts, and coastal Purba Medinipur. A retrospective mapping of the 2021 results suggests a competitive landscape where the TMC held 92 seats against the BJP’s 59. While the BJP previously capitalised on anti-incumbency here, 2024 Parliamentary data shows a tighter race; the TMC secured a 52.6% vote share, the BJP 39.5%, and the Congress-Left alliance 7.9%. With an average victory margin of just 9.89%, this zone remains highly volatile. Social demographics add further complexity. Of the 39 constituencies with minority populations exceeding 40%, the TMC’s 2021 clean sweep faced fragmentation in 2024, with the TMC leading in 21 segments, the Congress-Left in 11, and the BJP in seven. Furthermore, voter list adjudication poses a mathematical threat: in 48% of these seats, voters under adjudication outnumber the 2024 victory margins. On April 29, the battle shifts to 142 seats in the South Bengal heartland, encompassing Kolkata and the 24 Parganas. This remains a formidable TMC stronghold; the party won 123 seats here in 2021 and maintained an 80.3% lead in 2024 segments with a wide 15.05% average margin. Interestingly, this region shows high voter deletion rates, averaging 12.7% in TMC-won seats. As the BJP’s strongest areas vote first, the TMC may benefit from a schedule that allows it to consolidate momentum toward its core base in the final.
Many political aspirants and Tamil Nadu party leaders are secretly coveting this extraordinary Brand status of Vijay, the leader of TVK. How lucky can a man get with such super branding, promos, press and news stature like the cine star Vijay? Of course he bungee jumped into the fray with a mind blowing fan following, star status and oodles of money and flash. Just two years into his splash down, Vijay gets to hog the press…41 people die in the Karur stampede at his first ever public meet, his overhyped and meticulously planned release Jana Nayagan, so called swan song hits the censor road block, allegations of an extramarital affair and the fury of his wife Sangeetha in her divorce plea, his two children openly cutting his name off as parent, toxic revelations about his parents distancing themselves from him, CBI summons and trips to Delhi so called pressure wooing from a national party. In fact, every facet of his public and private life is in the constant glare of publicity. Would any other politician go out on a limb and still smell of roses? Vijay does. The Kohinoor in Vijay’s crown is the happening development — V Senthil Balaji summoned to Delhi for CBI questioning. Balaji is the DMK MLA from Karur, his powerful stomping ground where the stampede killed 41 people. Vijay is alleged to have conveyed to the CBI, that though he was delayed coming to the mega meet, it was the henchmen of Balaji who sprayed a fainting agent on the crowd …the stampede, melee and deaths quickly happened.
Ahead of the March 16 Rajya Sabha poll, a complex tug-of-war situation is now brewing in Odisha between BJD-Congress and BJP. Parties are now guarding against possible poaching scenario ahead of Rajya Sabha polls. Already, Congress has shifted nine of its 14 MLAs to Bengaluru and BJD’s Naveen Patnaik has lined up daily meetings with his legislators to guard against possible horse trading. There are five competing candidates spread between BJD-Congress and BJP who are now competing for four Rajya Sabha seats. What seems clear is the growing prospect of cross voting, absenteeism or intentional rejection of votes scenario. This essentially means smooth sailing for Manmohon Samal (BJP), Sujeet Kumar (BJP), the outgoing MP who is now opting for another term and Dr Santrupt Misra (BJD). However, Congress-BJD supported candidate Dr Datteswar Hota seems to be in a tricky situation. He could be facing possible cross-voting and absenteeism scenario. This scenario could make Dilip Ray(Independent) ex-Union Minister win the Rajya sabha seat backed by BJP’s 79 MLA’s including three independents. Most agree that BJP will have 23 surplus first preference votes for Dilip Ray ensuring he sails in smoothly amidst fluid political situation.
In a strategic move to turf out West Bengal chief minister Mamata Banerjee in the upcoming Assembly poll, the BJP is focussing on her stronghold – women voters. Didi’s Lakshmir Bhandar scheme has proved to be very popular. As a counter to that the BJP has launched Labharthi Sampark Abhiyan scheme which promises to top Didi’s scheme which is currently paying Rs 1,500– Rs 1,700 per month to Rs 3,000 if voted to power. Complementing this, Union Home Minister Amit Shah announced a separate Rs 5,700-crore special fund dedicated to women’s safety, education, skill development, and self-help groups. BJP manifesto committee members emphasize that this fund is an additional empowerment initiative distinct from the monthly cash transfers. To popularise its Labharthi Sampark Abhiyan, BJP has embarked on a massive door-to-door campaign targeting approximately 64 lakh families, or nearly 2 crore voters. Under this strategy, a dedicated committee and district-level teams have appointed a Labharthi Sampark Pramukh at 1,060 booths. Workers are instructed to show that while Lakshmir Bhandar provides roughly Rs 60,000 over five years, central schemes like the Pradhan Mantri Awas Yojana, Ujjwala LPG connections, and PM-Kisan provide benefits worth up to Rs 4 lakh per family over the same period. The BJP’s internal data highlights a significant reach, noting that 82 lakh families in Bengal have received central benefits, including 18 lakh minority and 64 lakh Hindu households. Within the Hindu demographic, 42 lakh families have accessed at least three schemes, while 35 lakh families have benefited from five. By focusing on direct individual benefits—such as housing, toilets, and piped water—and excluding general infrastructure like roads, the party aims to prove its efficacy. BJP leaders are betting that this “beneficiary-first” model will finally yield a breakthrough in West Bengal.
In Maharashtra, topnotch Mantralaya babus attached to high profile departments, put on notice by state legislature over absence during crucial discussions during the ongoing budget session of the state legislature have landed in trouble today. Errant IAS officials suddenly find the sword of Damocles hanging over their heads after failing to take heed of the legislative advisory. Speaker of the state legislative assembly Rahul Narvekar, irked by the continued lackadaisical attitude of these officers of the rank of additional chief secretary (ACS) has now sought an ATR (action taken report) first thing, Monday morning (Mar 16). The issue emerged during the discussions over the planned budget outlay of Rs 7,69,476 crore (including a Rs 40,552 crore revenue deficit) for Maharashtra presented by Chief Minister Devendra Fadnavis on March 6. IAS officers managing the high-profile departments to include Urban Development, Social Justice & Special Assistance, Housing, Tourism and Cultural Affairs and Other Backward Public Welfare that attract huge budgetary allocations were found missing in action. Both houses of the state legislature had taken sharp note of the absence of the senior secretariat officials last week during the crucial discussions revolving around the allocations for these departments crucial to effective governance of the state. Last week’s advisory directed the senior Babudom to ensure they remained present (seated in the sidebar enclosures) of the state legislative assembly (Vidhan Sabha) and council (Vidhan Parishad). Today (Mar 13) witnessed both houses of the state legislature particularly the opposition benches (read UBT Shiv Sena MLC Sachibhau Ahir and Sharad Pawar NCP president Shashikant Shinde) citing the incorrigible behaviour of the officers and even concerned ministers being absent when their department wise issues were being discussed in the upper house (Parishad).
Union finance minister Nirmala Sitharaman was replying to the debate in Lok Sabha on the ‘Supplementary Demands for Grants – Second Batch for 2025-26’. Being a Friday, with Private Members’ Business scheduled for the later part of the day, she was hard pressed for time. At the same time that did not stop her from addressing issues raised by MPs of small parties like RSP leader N K Premachandran (Kerala) or Chandrashekhar Azad “Ravan” (chief of Aazad Samaj Party,UP). Sitharaman took up the matter of Premachandran censuring the government for providing emergency situations like the current West Asia crisis. “It is ironic that even when I am talking about how the government is preparing to face any unexpected events, including supply chain disruptions and LPG, they (Opposition) are not willing to hear the reply. They want to have their own agenda. Sit on the stairs and have chai and talk about LPG. This is our Opposition,” FM said. With Azad, Sitharaman fact-checked his complaints about lack of amenities for his voters and reeled off data to counter him. However, the best part was when she informed the House how Vidur, the wise man of Mahabharat – paternal uncle to the warring brothers Pandavas and Kauravas had settled down in Azad’s constituency. “Azad ji, I do not know why you are using Ravan in your name. Guess, Vidur would be more appropriate,” she suggested. Meanwhile, on the LPG situation the government made it clear that there have been no reports of dry-out situations at any of the 25,000 LPG distributorship in the country. Though there has been surge in the number of LPG bookings on account of panic buying. Daily bookings have increased from average 55.7 lakh to 76 lakh.
On Friday the 13th, the residents of Poes Garden heard the deafening sound of bursting crackers, once again. Sasikala, no novice to the game of power in Tamil Nadu politics, waited patiently to get a call from any party to join their alliance. Ever since her return from the confines of Parapana Agrahara (Bengaluru jail), there was much anticipation, talk, and an almost palpable fear of this known unknown who could strategize and motivate the crowd. When no acknowledgement came, when each entity had secured their alliance seats, Sasikala did what she is best at…she has now thrown a gauntlet and challenge backed by her prep of two years. Clad in a teal green saree, she gathered the crowd and the media just a few hundred yards next to JJ’s home…a mansion just as imposing, radiating power. The name of her party Anaithu India Puratchi Thalaivar Makkal Munnettre Kazhagam…definitely a mouthful, but one can trust the media abbreviators to come up with an alphabet soup of short form. The flag had a Trishul like emblem of Anna, Puratchi Thalaivar and JJ. It was when Sasikala flashed the party election symbol, a grove of coconut trees that she opened up, let her guard down. “I don’t stand here alone …like these coconut trees, I am with a grove and hope to add many more”. Even as she spoke about her trials and tribulations, about her mentors, the tears shed freely. A careful dab with her tissue, Sasikala stood tall like Casablanca…“the boy stood on the burning deck”.
For too long India’s founding pillars of women’s cricket — Shubhangi Kulkarni and Diana Edulji- – have been given the short shrift for the Lifetime achievement award. This absolutely smacks of injustice to the country’s top flight cricketers of the 1970s when the women’s team made its Test debut against the West Indies at Bangalore in 1976. Shubhangi, who took seven wickets in the Test including a 5ver in the first innings and took 60 wickets overall bowling leg spin, is 66 and Diana who took 63 Test wickets between 1976 and 1991 is 70. Both have been part of women’s cricket ecosystem as an administrator with the BCCI and ICC and one is appalled by unenlightened attitude of those deciding on the Lifetime achievement award. It appears all calls are taken at the whims and fancies of certain people and this has happened when cricketers like Sourav Ganguly, Roger Binny were at the helm of the BCCI and now when Mithun Manhas is at the helm. This is bizarre. Shubhangi and Diana ought to have been bestowed the Lifetime awards a few years ago. Both have worked towards solving payment related matters to current and past cricketers who of course will not run a campaign for the lifetime for these two once their grievances are sorted out. Mithali Raj — speculated to be getting the award in March 15 at the BCCI annual awards in New Delhi — was born in 1982, six years after Shubhangi and Diana made their international debut. The BCCI must, sooner than later, rectify its erroneous decisions and fete the two stalwarts of Indian women’s cricket with the Lifetime Achievement honour. These two will never think of staging a protest. The BCCI must respect the two.
Vijay and Sangeetha’s divorce plea has broken the net along with their marriage vows.. What started off 17 years back as a wow marriage is now in the ruins of claims and counterclaims of vows, infidelity and all kinds of mud mutually thrown. Much talked about divorce was that of Vijay and Sangeetha. But not all divorce seekers are running after alimony. Take chubby and cherubic Hansika Motwani who held sway over the swarthy Tamilian heroes with her “white” complexion. In her very first movie, she took off in a flight with none other than the future deputy CM of TN …the cash registers of course jingled with the pairing. But Kollywood was not overly smitten by her fair and lovely looks. Acting wise, she could just about giggle and sway. Soon, her mother cast around for a suitable boy. In 2022 of December, she married industrialist Sohail Kathuriya. Soon, Hansika realised that they were in no way compatible. What a surprise! Her divorce petition specially mentioned she needs no alimony, even as a Bandra family court granted them the divorce. So much for twinning in red. Talk of twinning outfits…Ravi Mohan opted to walk out of 17 years of marriage to Aarti and their two sons, leaving her heart broken. Ravi Mohan walked into the Goan abode of Kenisha Francis, a singer. And guess what both were twinning in a peach outfit at an event, to serve further grist to the rumour mill. So far Kenisha has not said yes or no to Ravi Mohan, a typical stance when the intruder in a marriage has her own fears. What if? Ravi Mohan, a whiner about his personal life is now talking existential truth …in his Insta he says, “Guys say what you want, since the general perception is that it is always the woman who is wronged. Men too are victims“.
What goes out seems to return to the same place. Well, how else could one view the unfolding scenario. Reports suggest that Aditya Birla Group-owned UltraTech Cement is in advanced talks to acquire Heidelberg Cement India. Heidelberg Cement India is the subsidiary of HeidelbergCement Group, Germany. It entered India in 2006 with the acquisition of erstwhile Mysore Cement, Cochin Cement and a JV with Indorama Cement. The company has plants at Damoh (MP), Jhansi (UP), and Ammasandra (Karnataka). If this acquisition happens, UltraTech may get Zuari Cements as well, which is a part of the Heidelberg Group. In such an eventuality, the Sitapuram plant of Zuari will also come under UltraTech. The Sitapuram plant was once with The India Cements (ICL). The India Cements got the Sitapuram plant as a bonus when it acquired Raasi Cement many years ago. Subsequently, India Cements sold the Sitapuram plant to Zuari to raise funds. The Parli grinding unit of India Cements, it may be recalled, was acquired by UltraTech. Since UltraTech has taken over India Cements, the Parli grinding unit has technically returned to its original place (since India Cements has now become a subsidiary of UltraTech). Well, the world is small after all. And, the world is indeed round!
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What’s in a name? What’s in a brand? All these can just disappear. As time goes by, all these can fall by the wayside. How else can one view the happenings in the corporate world of Tamil Nadu? In the early 90s, one of the brightest jewels of the Chennai industrial world — Enfield – changed hands. Promoted by S Viswanathan and his family, Bullet-maker Enfield was sold to the Eicher group. Viswanathan & his ilk had to give up Enfield due to a combination of issues including scalability. Today, the Eicher group has taken Enfield to a new height globally. A few days ago, another big name in Tamil Nadu – The India Cements – was sold to the Aditya Birla Group UltraTech Cement. That sale of India Cements by N Srinivasan and his family reflects the challenges of a family-owned business. There is a similarity between Enfield and India Cements in their sale. The promoters – either by choice or circumstances — had chosen to quit. What is of significance is the fact that both have changed hands due to a sale process. This is in contrast to management changes that are happening elsewhere in the Indian corporate world. There are many such these days and happen due to corporate insolvency resolution actions. The change of guard both at Enfield and India Cements pose new challenges to family-owned businesses in Tamil Nadu. Change is the sign of not just development but also maturity, it appears.
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He knows inside out of cement. He breathes cement, and is passionate about his organisation. He is also acutely aware of the fast-changing dynamics in the cement industry. All along, he has run the cement business in a co-existing system. Initially, he worked with the Chemplast group as a co-promoter. Subsequently, he carried on with the Radhakishan Damani of DMart fame as passive investors. With the Damanis selling their stake to Aditya Birla Group company UltraTech Cement, N Srinivasan has to co-exist with the Birlas now. Is there a definite method to the latest twist? The way things are panning out, it appears a win-win for all the three players. Damani has cashed out happily. Birlas have gained more than a toe-hold into The India Cements, which has a legacy going back to pre-Independence days. Birlas have, for now at least, chosen to stop at the level of financial investor. Given the tall stature of Srinivasan and also considering his age, Birlas have taken a wise course. For Srinivasan, the situation is not new and yet new in a way. This time, he has to co-exist with a financial investor who is also a cement maker. For stakeholders across the canvas, this could be a welcome development. After all, Birlas have a rich background in terms of culture and values. That bodes well for India Cements. What lends credence to the emerging new setting was the unreported informal confabulations at India Cements a few days prior to the sale of stake by Damani in the open market to UltraTech people. The current arrangement seems perfect given the fact that both Srinivasan’s daughter and granddaughter are passionate about driving the cricket franchise Chennai Super Kings. Interestingly, for Birlas there is a Tamil Nadu connection, Kumar Mangalam Birla’s mother Rajashree was born in Madurai. She went to St Joseph’s Convent School and Fatima College. After her marriage to Aditya Birla she moved to Kolkata.
The news that the Aditya Birla Group (ABG) is planning to move into selling branded jewellery has, expectedly, not elicited any reaction from the Tatas which got into the market first with the Tanishq brand. Other players in the jewellery retail business, as well as the umbrella All-India Gem and Jewellery Domestic Council (GJC) which is the industry’s national apex body, are unfazed, too. While ABG’s decision marks a departure from its traditional areas of strength, textiles and cement, it has not even made ripples in the market. Besides Tanishq, the branded jewellery sector already has major players like Reliance, Kalyan, PC and SHUBH. With ABG’s entry, for which the group has earmarked almost Rs5,000 crore, there will be more big-format retail stores for jewellery retail including its in-house brands. “One more joins the stream,” says former GJC chairman Dr C Vinod Hayagriv, who is managing director of C Krishniah Chetty headquartered in Bengaluru. “The more the merrier!” But will it shake up the market? “Doubt it,” says his successor Ashish Pethe, partner in the Mumbai-based Waman Hari Pethe Jewellers. An independent industry report forecasts that future growth in the sector will be led by the development of such large brands.
For decades, Asian Paints has led the pack in the Rs 60,000-crore plus paint industry. But with Grasim Industries, part of the Aditya Birla Group setting its sights higher, the competition will intensify. Grasim has chalked up a Rs 5000-crore investment plan in the decorative segment which is growing at 11% per annum. This announcement by Grasim which has heft and gravitas to disrupt the market made competitors like Asian Paints, Berger Paints, Kansai Nerolac and Akzo Nobel sit up and take notice. Grasim’s foray into the segment will be backed by their existing leadership in cement, white cement and putty business. Paint is a high growth market and the pie is large enough for everyone to share, industry observers say. There is no denying that leaders like Asian Paints will not find the going easy anymore. Sajjan Jindal group’s JSW has also entered the space, so cut-throat competition is bound to see ad spends growing with margins coming under pressure. In fact, Asian Paints read the writing on the wall and made public that it was looking beyond paints. Recently, the company picked up 49% stake in White Teak Company selling lighting and fans and will increase its stake based on the response. Time will tell which company remains in the black and which moves into the red.
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Editor’s Note: Short Post Is Here To Stay…
Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.
In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.
Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.
We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.
What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”