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Has ‘Bahubali’ Prabhas Disappointed His Fans In Adipurush Avataar?
Om Raut’s film Adipurush seems to have disappointed Bahubali Prabhas’ fans. There are conflicting reports about collections and footfalls in the theatres even as Prabhas tweeted “Adipurush continues its roaring success at the box office! With a mind boggling collection of Rs 375 crore (sic)”. But movie critic Taran Adarsh tweeted “Disappointing”. So how does the future look for the first pan India star Prabhas? Not bright, feel some trade analysts. They say it is his third flop after Saaho and Radhe Shyam. Adipurush ran into controversy from Day One when the trailer was released and for its poor dialogues after release. Son of a Telugu film producer, the 43-year old Prabhas entered the Telugu film industry in 2002 and all his seven films were hit. What changed his life and catapulted him into the big league –making him the highest paid star in the south — was the title role he bagged in SS Rajamouli’s Bahubali and its sequel grossing. The film was an all time hit and the rest is history. Prabhas has a couple of projects in the pipeline; one with Deepika Padukone and Big B. Also releasing this year is action thriller Salaar. Interestingly, like Salman Khan even Prabhas is the most eligible bachelor… and heart broken. Anushka Shetty turned down his marriage proposal and the latest grapevine he is dating Adipurush co-star Kriti Sanon.
Adipurush
Why This Fatal Attraction For ‘Ramayan’ By Bollywood?
After many hiccups and pickups, Prabhas led Adipurush is all set for release. One would think Bahubali Prabhas as Ram, Kriti Sanon as Sita, and hold your breath, Saif Ali Khan as Ravan would fly high even in the pre-release teasers and publicity pleasers. But controversy and caustic carp is already being tossed like hailstones. Prabhas, it seems, does not fit into that beloved divine mould of Lord Ram. Even his dialogue is dead pan. The cast and crew visited Tirupathi Balaji temple for a Big Bang trailer release, and director Om Raut stirred up a salacious controversy…he publicly kissed Kriti, the Sita Ma whose chastity is the anchor of the epic ballad. Ram devotees taunted Kirti’s claim that she had observed Vrat for the film. But the arrow that hit the jugular was the one liner of Censor Board Member and film critic, Umair Sandhu: ”Adipurush…Torture“.To add more grist to this devilish mill Kangana Ranaut, the self-styled moral police, critic and media high priestess has poured out her anger at yet another Ramayan in the works,  which has Ranbir Kapoor as Lord Ram, Alia Bhat as Sita and the KGF rough Yash as Ravan. Is Bollywood drained and devoid of compelling stories? Or is this artistic hara-kiri, to relive again and again the beloved epic of our land to indulge the egoistic fantasies of top stars?
Kerala Story
BJP Openly Promotes ‘The Kerala Story’
BJP’s Mumbai president Ashish Shelar held a special screening of The Kerala Story at Gaiety- Galaxy in Bandra which was well attended by BJP party workers and others. What made it special was that the movie’s lead actress, co-stars, producer and director were present at the screening and they shared their experiences with the audience. Union Minister for Information & Broadcasting Anurag Singh Thakur, said that the film exposes the sinister nexus of religious conversions which “Every sister and daughter must watch”. When was the last time we saw a political party openly promoting a film? Earlier, we have seen protests for Shah Rukh Khan’s Pathaan, Sanjay Leela Bhansali’s Padmvat and for the trailer of Om Raut’s Adipurush.  It may be recalled that Vivek Agnihotri’s The Kashmir Files too was promoted by the BJP government to indicate that they empathised with Kashmiri Pandits. Interestingly, both the movies have made big money at the box office. During Emergency Gulzar’s Aandhi starring Suchitra Sen and Sanjeev Kumar was banned by the Congress regime. Generally, the government’s way of supporting a movie is to give it a tax break. Now, all eyes are on Adipurush. Its music was launched at Ayodhya. It is widely rumoured that some filmmakers who are aligned with the ruling establishment’s ideology have been commissioned to do movies on certain subjects that will show the ruling party in good light.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.