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JanaSanjogYatra
TMC Supremo Puts Nephew On Acid Test Through Jana Sanjog Yatra
The much hyped new campaign of the ruling Trinamool Congress Trinamoole Nabo Jowar had raised several eyebrows in terms of expenditure, party’s slipping hold at panchayat level and increase in rebel leaders. In April, the party Supremo and West Bengal chief minister Mamata Banerjee announced that her nephew and second in command of the party Abhishek Banerjee will start this new campaign where he would be undertaking Jana Sanjog Yatra comprising 250 public rallies.  Abhishek’s 60-day outreach programme started on April 25 from Alipurduar and it will culminate in Kakdwip of South 24 Parganas on June 24. It is learnt that over 292 luxurious tents costing Rs 25,000 per tent/night were set up in Alipurduar-Coochbehar for party functionaries. Besides this a luxury caravan has been brought in for Abhishek’s stay. Significantly, the exercise of secret ballot to determine the preferred candidate for the upcoming panchayat elections was marred by clashes between two factions of party that broke out in Alipurduar and Cooch Behar. Not only this, the party’s sitting MLA from Islampur in Uttar Dinajpur district, Abdul Karim Choudhury threatened that he will send the names of probable candidates for the upcoming rural polls. Meanwhile, several senior party leaders view that Didi has put Abhishek on an acid test to translate this new campaign into a success by ensuring a win in the upcoming three-tier rural polls and also prove his acceptability.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”