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Toys
Not A Level Playing Field Complain Indian Toy Makers
Indian toy factories seem to be getting badly affected and many of them are faced with closure because of various issues caused by non-implementation of various rules and guidelines. Members of the Toy Association of India and The All India Toy Manufacturers’ Association feel that both these representative bodies urgently need to present various facts to the government, especially as Prime Minister Narendra Modi himself has focused on the toy industry in his own speech stressing the Aatmanirbhar programme. Officials of the Bureau of Indian Standards (BIS), which is tasked with certifying toys among other items, have also been pleading pre-occupation with other work over the past three years. Some foreign manufacturers have invaded the market by flouting BIS norms and rules under various umbrellas provided to protect the Indian industry. Another issue is the huge, continuous supply of imported non-BIS compliant toys – especially from China – because of leakages in the ports, with many customs officers and, later, BIS/ISI inspectors, willing to look the other way for a consideration. Also, the fact that components attract the same customs duty of 50-60% as readymade toys allows importers to misuse this and take advantage of the lower rates of around 20% levied on other products by declaring consignments as other products. This makes it important to define what a ‘component’ is: an organ inside a toy, like mechanical gearboxes, electric motors, coreless motors, PCBs, chips, LED for toys and the like. The duty on these should not be more than 20%, with strict adherence to the law. Unless these and other issues – including the unhealthy challenges from some e-commerce platforms – are addressed at the earliest, the Indian manufacturer will succumb to the uneven competition.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.