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Toys
Not A Level Playing Field Complain Indian Toy Makers
Indian toy factories seem to be getting badly affected and many of them are faced with closure because of various issues caused by non-implementation of various rules and guidelines. Members of the Toy Association of India and The All India Toy Manufacturers’ Association feel that both these representative bodies urgently need to present various facts to the government, especially as Prime Minister Narendra Modi himself has focused on the toy industry in his own speech stressing the Aatmanirbhar programme. Officials of the Bureau of Indian Standards (BIS), which is tasked with certifying toys among other items, have also been pleading pre-occupation with other work over the past three years. Some foreign manufacturers have invaded the market by flouting BIS norms and rules under various umbrellas provided to protect the Indian industry. Another issue is the huge, continuous supply of imported non-BIS compliant toys – especially from China – because of leakages in the ports, with many customs officers and, later, BIS/ISI inspectors, willing to look the other way for a consideration. Also, the fact that components attract the same customs duty of 50-60% as readymade toys allows importers to misuse this and take advantage of the lower rates of around 20% levied on other products by declaring consignments as other products. This makes it important to define what a ‘component’ is: an organ inside a toy, like mechanical gearboxes, electric motors, coreless motors, PCBs, chips, LED for toys and the like. The duty on these should not be more than 20%, with strict adherence to the law. Unless these and other issues – including the unhealthy challenges from some e-commerce platforms – are addressed at the earliest, the Indian manufacturer will succumb to the uneven competition.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”