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Smriti And Harman’s Brand Gets A Rs 951 Crore Start For Women’s IPL

Women’s cricket in India is going places. Not long ago an IPLTwenty20 tournament to shore up India’s distaff cricketers was not on the anvil.  But the likes of Smriti Mandhana, Harmanpreet Kaur, Jemima Rodrigues, Shafali Verma, Richa Ghosh, Deepti Sharma, Harleen Deol and many more — who were relentless in their pursuit creating an attractive brand for the Twenty20 format – have successfully pressed for a glamourous event that has the possibility of becoming a roaring success. Very recently Jhulan Goswami — while responding to a specific question at the Dileep Sardesai Memorial — reiterated a view held by women cricketers that an IPL for them would be a game changer.  Jhulan touched upon the point of the women cricketers benefitting from more money. It has taken time, but the BCCI Secretary Jay Shah, has worked overtime to make his pet project a reality. After women’s cricket came under the BCCI administration some 17 years ago, the BCCI extended the monthly gratis to them, introduced the annual contract, lifetime achievement award, equal fee for Test, ODI and Twenty20 matches, allowances and more. As a first step towards making the WIPL a commercial viability the BCCI has sold the media rights for a cumulative sum of Rs 951 crore to Viacom18 for the first five years (2023-2027). So hopefully no more exhibition matches from this summer; but all intense, competitive and deadly!