Sliding Viewership On Netflix, Prompts Subscriber Tariff Rejig, For More Online Clicks

Netflix watched its subscription base lose around 900,000 viewers with 700,000 losses attributed to the Russia-Ukraine war and, 200,000 blamed upon other markets. To arrest viewership loss, Netflix is introducing a password sharing fee in the U.S. and other markets. It intends to generate more revenue from existing subscribers, one connection with multiple users. First introduced in Latin American markets, a progress report is awaited but, media pundits predict a further downslide of 10 to 13% in the U.S.A, post launch. After all, the choice is multi-fold. In India too, things aren’t moving as planned. Despite a first mover advantage, Netflix couldn’t hit the bullseye. Indications that more than 50% of content under production is on hold including season two of Delhi Crime. The current Indian content has failed to achieve desired traction milestones. An overhaul, review and new creative ideas are on the cards. Netflix slashed subscription rates a couple of months back to Rs 149 for its mobile pack and Rs 199 for mobile/TV packs. An update is anticipated. Netflix started with a bang with series like Fauda, House of Cards, Peaky Blinders, Money Heist, Friends and Indian series like Sacred Games. Renewed interest piqued through the Korean Series — Squid Game, 365 Days, and now Kota Factory. The latest blockbuster attraction — Gangubai Kathiawadi is expected to renew viewer interest in Netflix.