Seema Pahwa of the Humlog fame is breathing fire at Bollywood’s trade magazines which dubbed her maiden directorial venture Ramprasad Ki Tehrvi as a commercial disaster. Digital entertainment portal Koimoi.com said: “Ram Prasad Ki Tehrvi was an ensemble affair that hit the screens on 1st January and the numbers are practically nothing to talk about. The collections were never meant to be encouraging and this is what actually transpired too with just about 20 lakhs coming in.” According to Seema Pahwa’s interview in Mid-Day: “For a film to release in current times and survive is challenge in itself. How can box-office be the yardstick of a film’s success when the theatres are functioning at half the capacity?” Many are questioning the current yardstick of measuring the success or failure of a movie based on footfalls during Covid times. Interestingly, the Twitteratis were all praise for the director and producer. But, it is about time trade magazines revisited their traditional approach – and usual parameters — to gauge the popularity of a movie.