Rahu Ketu Falters At The Box Office: Why The Comedy Failed To Click

Rahu Ketu, directed by Vipul Garg and starring Pulkit Samrat and Varun Sharma, opened on January 16, 2026, to a muted Rs 1 crore nett across India and an overall Hindi occupancy of just 6.9%. Morning shows were weakest (around 5%), edging up to 9–10% in evening and night slots. The film lagged behind fellow comedy Happy Patel: Khatarnak Jasoos (Rs 1.25 crore opening) and faced stiff competition from holdovers such as Dhurandhar, 28 Years Later: The Bone Temple, and The Raja Saab, which likely siphoned off potential viewers. Its premise was a magical notebook that brings two unlucky characters to life and sparks a chaotic chase involving a thief named Meenu Taxi and a drug mafia which created trailer interest but didn’t translate into ticket sales. Several factors help explain the weak start. The film’s broad, slapstick humour and conventional comedic tropes appear out of step with Gen Z preferences for sharper, more relatable, and often socially aware comedy; formats increasingly discovered via streaming and short-form platforms. Promotional efforts, including city tours and college visits, failed to generate viral momentum or sustained word-of-mouth necessary to pull younger audiences to theatres. The crowded release calendar, with multiple genres vying for attention, further diluted its reach, especially for a mid-budget film without major star power to anchor footfalls. Additionally, there was no clear cultural hook beyond a promising trailer to boost pre-release buzz. Economic headwinds and changing consumption habits also played a role: rising ticket prices and the convenience of home viewing make audiences more selective about theatre trips. In this environment, a light-hearted, formulaic comedy without a distinctive voice struggled to stand out—resulting in Rahu Ketu’s underwhelming opening.