Malayalee Audiences Lapping Up Old Re-Releases In A Big Way

Thrust the Malayalam film makers to rework things amidst the OTT boom, especially yesteryear producers/directors who are missing the present day boom. Malayalee film goers are queuing up to watch some of the yesteryear classics like Manichitrathazhu, Devadoothan, Spadikam etc first released 20 to 30 years back. The re-release boom is fast catching up with at least 15 to 20 old Malayalam classics being lined up for re-release. Film maker Sibi Malayil, who is behind the re-release of Devadoothan, says that “one thing we need to ensure is that the quality of the visuals and sound improves on re-releasing a movie. Better quality raw materials help in giving audiences a better theatre experience, he added. It costs about Rs 1 crore to rework an old movie to give a 4K experience. Devadoothan, a Mohanlal starrer was a colossal flop when it was released first, 24 years back. Today, after restoring the film, re-editing and removal of unnecessary scenes and even adding spice to some of the fight scenes, the film has grossed Rs 4 crore in two weeks at the theatres. The movie is still running full house in the third week. Movies being lined for re-release include Mohanlal’s Devasuram (1993), Araam Thampuran (1997), Mammoothy’s Oru Vadakkan Veeragatha (1989) and Palery Maanikyam Oru Pathira Kolapaathakathinte Katha (2009). But, theatre owner Liberty Basheer sounds a word of caution. “We cannot predict the audience. Most of these films are available on YouTube or have been telecast on TV. Not everyone would want to experience the 4K version. “Kerala of late has been witnessing huge footfalls at theatres following successful launches of new generation films like Manjummel Boys, Avesham, Premalu etc which have grossed theatre collections over Rs 100 crore.