Kerala Govt Gives Big Push For Cruise Tourism

Kerala Tourism is introducing cruise tourism across the state’s coastline. The initiative aims to launch cruise routes that connect major and minor tourist destinations in Kerala. The government backed plan offers tourists a chance to explore and experience the state from a different perspective. According to an official of the tourism department, the state is shifting from destination-based tourism to experimental tourism. The plan is to start cruise operations from seven ports in the state — Vizhinjam, Kochi, Alappuzha, Kollam, Beypore, Neendakara and Kayamkulam. Kerala has been facing competition from other tropical countries which offers almost everything it has, the official said. The game plan is to offer a more immersive and memorable travel experience, he added. Private operators will operate vessels with varying seating capacity, cabins and other luxury amenities, says N S Pillai, Chairman, of Kerala Maritime Board, which will be overall supervisor of the project. The operations would be inter-state, inter-district and in the long run linking Goa and Bengaluru. With the operations of the Vizhinjam International Port gaining momentum, plans are afoot to integrate the cruise tourism project with broader port developments. Interestingly, even before the green signal had been given for the internal cruise project, the state government at a cabinet meeting yesterday, approved the sale of liquor on boats cruising across the Kerala coast for a license fee of Rs 50,000.