Did ‘The Archies’ Connect With Gen Z Or Older Generations?

A Hindi movie based on popular English comics pandering to the urban populace was a big risk. More risky was to take fresh faces – all insiders — SRK’s son, Big B’s grandson and Boney Kapoor’s daughter. But, then 51-year old Zoya Akhtar is known to make path breaking films like Zindagi Na Milegi Dobara, Dil Dhadakne Do, Gully Boy to name a few. But strangely people from her fraternity who saw The Archies confessed “There is nothing in this movie”. Were they being uncharitable? This Netflix original film, an Indian adaptation of the popular Archie comics, made at a cost of Rs 40 crore has no box office numbers to measure its success as it was released on OTT platform. But IMDb rating for India gives it 8.2/10 — a big jump from 1.2 initially. In other countries the user rating was an average of 4. Promoted aggressively in colleges and via events The Archies hasn’t touched the Gen Z and disappointed older generation (read Metros) who grew up reading Archie comics points out a knowledgeable source. The three star kids may have got a bad start but surely more work will come their way. It may be recalled that Ranbir Kapoor and Sonam Kapoor started with a flop but today Ranbir is one of top stars. Agatsya Nanda has already been signed by Sriram Raghavan and Suhana apparently has a film with her father Shah Rukh Khan. Khushi Kapoor and Ibrahim Khan (Saif Ali Khan’s son) are being paired in a film.