Dawn Of A New Raj At FedEx, As Subramaniam Entrusted Tall E-Commerce Delivery

Is the new CEO of FedEx Raj Subramaniam just one more Indian CEO of an American corporation? This question elicited two divergent views, summed up aptly by Chidanand Rajghatta of Times Of India.  One response is the blasé “Ho hum, another Indian”. The other: “What Indian? He is an American, who worked his way up.” Raj joins an exclusive club of over half a dozen PIOs who merited entry into the hall of fame thrown open by Google and Microsoft. Sundar Pichai and Satya Nadella are already part of the corporate power folklore. Other recent entrants include: IBM’s Arvind Krishna, Parag Agrawal of Twitter and Leela Nair of Chanel. Founder Fred Smith who spearheaded the FedEx operations for 50 years and saw its turnover touch $92 billion found that Raj, who has been with FedEx since 1991, was the ideal man to hand over the baton to. Thiruvananthapuram born Raj faces big challenges before him. E-Commerce has changed the whole ball game and, FedEx must enter this instant gratification, touch of a button business by changing its own avatar, from an Express Delivery Organization, hub & spoke, track & trace, but as part of that last mile delivery, the fulcrum of  e-commerce. Clearly, Raj has to combine his experience at FedEx 1.0 and metamorphose into FedEx 2.0. Clearly Raj has a tall order to deliver.