A consolidation of hectic kind is sweeping the Indian cement field with the Adanis and UltraTech Cement of Aditya Birla Group engaging in a no–holds–barred acquisition binge. The cement industry, perhaps, is moving away from distributed production to concentrated production. The churning is indeed a part of a dynamic process. The change, however, pushes the system down the memory lane, it appears. In former times, the IT industry had a lot of ERP companies such as Oracle, JD Edwards, Peoplesoft, BaaN, SAP and the like. Similarly, the CRM space had plenty of players like Vantive, Seibel et al. In the first decade of this century, a shift had happened in ERP space. Peoplesoft first took over JD Edwards. Then, Oracle acquired Peoplesoft. Later, Oracle came out with a blended ERP which had the features of Peoplesoft and JD Edwards. SAP, in the meanwhile, had taken over Siebel CRM. The competition now is between two giants –– Oracle and SAP. This is a far cry from the days when the ERP space had a host of small as well as big players. Indeed, change is the name of the game. Forget the adage “small is beautiful”. Big is the in thing today. How will the emerging new normal play out in the larger economy? Well, time alone will answer this.