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$2.5 Mn: Why Aren’t We Talking About This, Ms Rihanna
Well, that’s the amount for the Tweet that launched a thousand ships against India. For the Delhi cops, this is all a part of the very original Greta Thunberg ‘Tool-Kit’ that earlier sent thousands of tractors rampaging through the Capital on the Republic Day, delivering India its Capitol Hill moment. According to investigative website The Print, international pop star Rihanna was allegedly paid $2.5 million (Rs 18 crore) by a Canada-based Public Relations firm to tweet in support of farm protest. The PR firm’s Tool-Kit for Dummies (leaked by ‘Child’ Greta by mistake) instructs the protestors on a range of goals: how to Disrupt ‘Yoga and Chai’ image of India; Watch out for Physical Actions during the first-of-its-kind Farmer’s March/Parade into Delhi on Jan 26th; and how to create a Twitter Storm. The PR project clearly has all the hallmarks of a well-funded conspiracy – and it’s designed not to stop at the repeal of farm laws. Now after disclosures on Rihanna, Twitter is afire with guesses on what inspires former porn star Mia Khalifa to support farmers. And we are asking: Why the paid tweet didn’t carry the tag of the sponsored or commissioned content?
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Arun Shourie: Preparing For Death
His family has been a great votary for euthanasia and both his parents walked the talk. So it is hardly surprising to see the 79-year old Arun Shourie writing his 20th book aptly titled “Preparing For Death”. For many the title of the book may seem morbid and negative. Not so for Arun Shourie who is known to take the bull by the horns. Shourie has shifted his base from the power centre of Delhi to the quiet, idyllic Lavasa near Pune. He has played an interesting innings, donning the hat of the economist, journalist, author and politician. But, over the last three-four years, this Ramon Magsaysay Award winner has become bitter with NDA’s dispensation. He is particularly peeved with the Prime Minister Modi for not giving him a cabinet berth. Post-NDA’s first win in 2014, there were strong rumours that Shourie would become the Finance Minister but that did not happen. Disappointed, he along with other disgruntled party colleagues like Yashwant Sinha and Shatrugan Sinha, went all out against Modi during 2019 elections. But of no avail. The man who once praised Modi sky high reportedly told his media friends that his eternal regret in life is that he supported Modi.
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Swara Bhasker: Actor-Activist
If you ever wonder what made a talented actor like Swara Bhasker an activist that may see her lose a promising career in Bollywood then you should read her foreword in the book Inquilab: A Decade Of Protest. This is a collection of articles penned by various activists like Anna Hazare, Kavita Krishnan, Rana Ayub, Nayantara Sehgal, Ramachandra Guha etc. Swara writes that she grew up in defence services gated colony as her father is Commodore C Uday Bhasker, now retired. The colony consisted of three multi-storeyed buildings occupied by the families of officers serving the defence forces. The separate lift and staircase for officers and servants intrigued the 10-year old Swara. Now, segregation based on hierarchy in the armed forces isn’t a new thing. But this discrimination disturbed her? So she asked her father: “Is it not like our own kind of apartheid?” Her father smiled and told her: “Well, if you think it’s wrong you should do something about it.” Encouraged by her father, she did protest and took a signature campaign but of no avail. Like charity begins at home, so too for her, the crusading started at home.
amitabh_aditya
What’s A Smart Phone To A Superman: Big B & Aditya Puri
In today’s tech-driven world life evolves, revolves and devolves around a smart phone. But, this news may come as a shock and surprise to many that this just retired super banker never carried one. Aditya Puri, to whom all the credit goes for building the country’s most valuable bank, seem to be uncomfortable with the electronic leash, as many see it. But, that has not stopped Puri from ensuring that HDFC Bank adopts cutting-edge technology to keep its stakeholders enthralled. Then we have one more superman – a superstar actually – who carries the latest smart phone but never answers it because it is always on the silent mode. This revelation came from Big B’s son Abhishek at The Kapil Sharma Show. He said, “Since dad gets too many calls, he never answers the phone. He asks people to send him an SMS or a WhatsApp text and then he will answer the phone.” Abhishek then laughingly added, “But dad never reads SMS or WhatsApp on time.” He then went on to narrate an incident where his mother after boarding the flight from Kolkata to Mumbai messaged to the family group “Boarded”. On landing she said “Landed”. “Dad saw the message a good 7-8 hours later and messaged mom ‘Have a safe flight’. But she was already home, had her dinner and had gone to sleep,” said Abhishek.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”