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$2.5 Mn: Why Aren’t We Talking About This, Ms Rihanna
Well, that’s the amount for the Tweet that launched a thousand ships against India. For the Delhi cops, this is all a part of the very original Greta Thunberg ‘Tool-Kit’ that earlier sent thousands of tractors rampaging through the Capital on the Republic Day, delivering India its Capitol Hill moment. According to investigative website The Print, international pop star Rihanna was allegedly paid $2.5 million (Rs 18 crore) by a Canada-based Public Relations firm to tweet in support of farm protest. The PR firm’s Tool-Kit for Dummies (leaked by ‘Child’ Greta by mistake) instructs the protestors on a range of goals: how to Disrupt ‘Yoga and Chai’ image of India; Watch out for Physical Actions during the first-of-its-kind Farmer’s March/Parade into Delhi on Jan 26th; and how to create a Twitter Storm. The PR project clearly has all the hallmarks of a well-funded conspiracy – and it’s designed not to stop at the repeal of farm laws. Now after disclosures on Rihanna, Twitter is afire with guesses on what inspires former porn star Mia Khalifa to support farmers. And we are asking: Why the paid tweet didn’t carry the tag of the sponsored or commissioned content?
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Arun Shourie: Preparing For Death
His family has been a great votary for euthanasia and both his parents walked the talk. So it is hardly surprising to see the 79-year old Arun Shourie writing his 20th book aptly titled “Preparing For Death”. For many the title of the book may seem morbid and negative. Not so for Arun Shourie who is known to take the bull by the horns. Shourie has shifted his base from the power centre of Delhi to the quiet, idyllic Lavasa near Pune. He has played an interesting innings, donning the hat of the economist, journalist, author and politician. But, over the last three-four years, this Ramon Magsaysay Award winner has become bitter with NDA’s dispensation. He is particularly peeved with the Prime Minister Modi for not giving him a cabinet berth. Post-NDA’s first win in 2014, there were strong rumours that Shourie would become the Finance Minister but that did not happen. Disappointed, he along with other disgruntled party colleagues like Yashwant Sinha and Shatrugan Sinha, went all out against Modi during 2019 elections. But of no avail. The man who once praised Modi sky high reportedly told his media friends that his eternal regret in life is that he supported Modi.
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Swara Bhasker: Actor-Activist
If you ever wonder what made a talented actor like Swara Bhasker an activist that may see her lose a promising career in Bollywood then you should read her foreword in the book Inquilab: A Decade Of Protest. This is a collection of articles penned by various activists like Anna Hazare, Kavita Krishnan, Rana Ayub, Nayantara Sehgal, Ramachandra Guha etc. Swara writes that she grew up in defence services gated colony as her father is Commodore C Uday Bhasker, now retired. The colony consisted of three multi-storeyed buildings occupied by the families of officers serving the defence forces. The separate lift and staircase for officers and servants intrigued the 10-year old Swara. Now, segregation based on hierarchy in the armed forces isn’t a new thing. But this discrimination disturbed her? So she asked her father: “Is it not like our own kind of apartheid?” Her father smiled and told her: “Well, if you think it’s wrong you should do something about it.” Encouraged by her father, she did protest and took a signature campaign but of no avail. Like charity begins at home, so too for her, the crusading started at home.
amitabh_aditya
What’s A Smart Phone To A Superman: Big B & Aditya Puri
In today’s tech-driven world life evolves, revolves and devolves around a smart phone. But, this news may come as a shock and surprise to many that this just retired super banker never carried one. Aditya Puri, to whom all the credit goes for building the country’s most valuable bank, seem to be uncomfortable with the electronic leash, as many see it. But, that has not stopped Puri from ensuring that HDFC Bank adopts cutting-edge technology to keep its stakeholders enthralled. Then we have one more superman – a superstar actually – who carries the latest smart phone but never answers it because it is always on the silent mode. This revelation came from Big B’s son Abhishek at The Kapil Sharma Show. He said, “Since dad gets too many calls, he never answers the phone. He asks people to send him an SMS or a WhatsApp text and then he will answer the phone.” Abhishek then laughingly added, “But dad never reads SMS or WhatsApp on time.” He then went on to narrate an incident where his mother after boarding the flight from Kolkata to Mumbai messaged to the family group “Boarded”. On landing she said “Landed”. “Dad saw the message a good 7-8 hours later and messaged mom ‘Have a safe flight’. But she was already home, had her dinner and had gone to sleep,” said Abhishek.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.