Capital War To Break Out Over IPL Media-Digital Rights, As Reliance, Amazon Square Up For The Big Fight

The Indian cricket field will soon witness a major turf war of a different kind, a battle for media and digital rights. Amazon and Reliance Industries, two corporate majors locked in a head-on battle for physical shopping space in Future Retail, will also flex their muscles to bid for the 2023-2027 IPL rights. Valuations have breached the stratosphere already with talk of bids reaching $7 billion dollars and, many other giants ready to do battle as well. The previous 5-year cycle that attracted a consolidated Rs 16,347.5 crore from Star-Disney ends with the 15^th IPL featuring 10 teams and more matches than were on offer under the 8-team format. Disney-owned Star India may have to reach deep into its pockets to take on the global e-commerce giant Amazon with its Prime Video OTT pay channel, even as India’s industry and commerce behemoth Reliance, with a broadcasting arm in Viacom18, opens up its considerable war chest to bid for what is seen in broadcasting as an everyday Super Bowl with a 2.5 billion worldwide audience. The BCCI may unbundle the TV and digital rights. IPL has probably already factored in its Rs 7,000 crore a year rights earnings, which is believable as cricket is king in India and IPL dishes out magical live sport entertainment.