Bigg Boss Cut The Promo, Salman Had To Clean Up The Mess

This is not the first time Bigg Boss has treated its own host as raw material. It has happened around Salman Khan before, and around other stars who walked into that house believing the show would protect the line between drama and damage. This time the cut was so clumsy that the superstar himself had to step out and apologise for a promo his own team put on air. The Weekend Ka Vaar promo showed Salman clutching his chest, asking for water, looking breathless, then lying down. Fans did what fans do when they have watched this man for three decades: they panicked. Some thought it was a heart scare. Some thought the show was using his health the way it uses everything else. Within hours Salman was on Instagram saying there was nothing wrong with him, that the pain was staged to show Qazi Touqeer what it feels like when someone fakes illness and 15 people in the house actually worry. Then the line that should shame the edit bay: the promo “should not have been cut like the way it was cut.” It “totally beats the purpose.” He even apologised on their behalf. The least the makers owed him was an edit that did not make his lesson look like the offence. They chose the clip that would travel. He chose the clarification that would stop the rumour. Rectifying the promo after Salman went public is not professionalism. It is damage control after the superstar did their job for them. A show that lectures contestants about using health for entertainment just used its biggest star the same way and then let him say sorry.