Big Stars, Big Risk: No Guarantee Of Box Office Hits

Recent box‑office disappointments from Baaghi 4 and War 2 to the latest Housefull 5 instalment, all underline a fundamental shift: the star cast no longer guarantees good openings. In past decades marquee names could single‑handedly generate massive opening weekends; today even established superstars such as Tiger Shroff, Hrithik Roshan, Akshay Kumar, Salman Khan, Shahid Kapoor and Jr NTR struggle to ignite the immediate surge that once defined success. High‑profile casts with weak concepts are faltering, while content‑led films and global formats are finding passionate, sustainable audiences. Younger viewers, particularly Gen Z, now prioritise authenticity, narrative innovation and experiential value over celebrity worship. They binge Korean dramas, embrace Japanese anime like Demon Slayer, attend immersive live experiences and discover diverse global content on OTT platforms. The enthusiastic reception for Demon Slayer’s theatrical release and the success of content‑driven films such as Saiyaara demonstrate that strong storytelling, memorable music and convincing world‑building can outdraw even big‑name star vehicles. Conversely, titles that leaned primarily on star power including some recent franchise entries like Baaghi 4 and Housefull 5 have failed to translate celebrity into sustained box‑office momentum. For filmmakers, producers and studios the implications are clear. First, invest in content development: prioritise script refinement, richer character arcs and tonal clarity before locking in headline casting. Second, align casting to story needs rather than assuming star wattage will compensate for weak material. Third, embrace mid‑budget, high‑concept projects that allow creative risk and targeted marketing rather than relying solely on costly tentpoles.