Between Hits And Flops: Kartik Aaryan Vs Bollywood’s Unforgiving Star System

Kartik Aaryan’s career exemplifies how quickly fortunes can shift. The actor, who rose to fame as a self-made outsider with no industry backing, recently faced backlash after his romantic comedy Tu Meri Main Tera Main Tera Tu Meri produced by Karan Johar and co-starring Ananya Panday, bombed at the box office, earning just around Rs 50 crore in India despite a Rs 50 crore fee for Kartik. Critics and audiences panned the film for its lacklustre script, poor music, and limited screen allocation; competition from blockbusters like Dhurandhar and Avatar: Fire and Ash. Social media erupted with calls labelling him “overrated,” criticizing his repetitive expressions and dialogue delivery across genres. This downturn echoes Kartik’s past setbacks, including flops like Shehzada (2023), which prompted him to return part of his fee, and Chandu Champion (2024), which underperformed commercially despite earning him a Filmfare Best Actor award. Yet, he’s celebrated for revitalizing franchises with mega-hits like Bhool Bhulaiyaa 2 (post-COVID blockbuster) and Bhool Bhulaiyaa 3 (2024), which grossed over Rs 250 crore and outdid rivals at Diwali. His defenders highlight his crowd-pulling power in rom-coms like SatyaPrem Ki Katha, which opened at Rs 9.25 crore despite minimal hype. Adding fuel to the fire, reports surfaced that Karan Johar’s talent agency, Dharma Cornerstone Agency, parted ways with Kartik just two months after signing him, amid the film’s failure, reviving memories of their 2021 fallout over Dostana 2, where Kartik was ousted for alleged unprofessionalism, leading to a temporary “ban” from Dharma. Though they reconciled in 2025. The treatment meted out to Kartik underscores the industry’s ruthlessness: one hit elevates you, one flop buries you—unless you’re a nepo product. Kartik’s upcoming slate, including Naagzilla (releasing August 2026 with Johar) and an Anurag Basu project, could redeem him, but this episode highlights Bollywood’s cutthroat nature, where talent often battles narratives and alliances.