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Will Onam Now Be A Regular Lifestyle In Kerala?

As the Final Countdown begins for the high-voltage Kerala Assembly elections on April 6, the voters are presented with two simple options: BJP candidate E Sreedharan’s Palakkad model and Kochouseph Chittilappilly-Kitex’s 20:20 model, versus the decades old alternate rule model of the Left and the Congress. Sreedharan has outlined his five-year development vision for Palakkad. This is also reiterated by Prime Minister Narendra Modi: “The time has come for FAST development in Kerala — F for fisheries and fertilisers, A for agriculture and Ayurveda, S for skill development and social justice and T for tourism and technology.” V Guard’s Chittilappilly and Kitex’s Sabu have transformed Kizzakambalam panchayat’s (in Ernakulam) socio-economic landscape with their 20:20 party’s transformative endeavours: roads built to last with a 20-year guarantee, a corruption-free panchayat office and the 20:20 supermarket (akin to a DMart or Walmart’s scale) that enables even a poor family of four members to shop their entire week’s groceries for just Rs 500! Sreedharan, Chittilappilly and Sabu are positioning themselves as the Mahabalis of Kerala (the legendary king of the native folklore in whose memory the festival of Onam is celebrated by all communities in Kerala), who can ensure that it’s a daily Onam lifestyle in certain assembly constituencies of the state. Is “Onam Lifestyle” – having Onam every day as a way of life – an idea whose time has come? Well, we will have to wait for the final word from the Kerala polls to understand the voters’ tryst with Onam.  
E Sreedharan

E Sreedharan: Redefining Kerala Politics

BJP Set To Rewrite Kerala's Political History?

With technocrat and builder of some of India’s iconic public infrastructure projects, E Sreedharan joining the BJP, the Kerala voters finally have an “optimistic third option.” The state assembly elections have traditionally been marked by a two-horse race to power – and the rotation of power between the LDF and the UDF over the past couple of decades. Two scenarios are available for the voters: BJP backed by the Christian leadership, Church and voters, could get the 72-seat simple majority to form the government (140 seats). The state observers hold that Sreedharan’s clean image, the likelihood of political autonomy that he may command, and a “strategic” election manifesto should nudge the average Kerala voter to back the BJP and allies. In the second scenario, contrary to opinion polls now favouring the Left, the Congress can form the government, mainly backed by allies IUML, SDPI and Welfare Party. However, it will be a plain replay of the past 20-year administration. Though the Anna-Kitex group backed 20:20 party could win the entire eight contested seats, it prefers to sit independent in the opposition and continue with its well-received public welfare goals. For some analysts, with this assembly polls, the NDA and the 20:20 party may get positioned as formidable options in the next 10-15 years in a radically transformed Kerala.
K Chittilappilly

The Net Worth Game: Are Politicians Scoring Better Than Industrialists?

V-Guard Industries’ Founder Chairman and philanthropist Kochouseph Chittilappilly, in a no holds barred chat with Kerala’s popular Food Vlogger Mrinal Das Vengalat, dropped a bombshell that Yusuff Ali, CMD of the multi-continent Lulu Group, may not be the richest Malayalee of Kerala origin, despite a net worth of $4.8 billion! Chittilappilly, a self-made billionaire, said the combined personal net worth of the UDF and the LDF politicians, who ruled Kerala by “default turns” over the last 20 plus years, could surpass that of Lulu’s Ali. If one were to extrapolate Chittilappilly’s observation to the entire country, then the combined net worth of politicians could well be over billions of dollars, surpassing that of combined networth of top 10 industrialists. The money-spinning arithmetic of politicians only gets eye popping every year, especially in the light of the letter written by the recently transferred Mumbai Police Commissioner Param Bir Singh. In his letter, he alleged that the Maharashtra Home Minister Anil Deshmukh had asked the arrested Assistant Police Inspector Sachin Vaze to collect Rs 100 crore every month. And the maths that was allegedly given was: “There are 1,750 bars and restaurants in Mumbai. If you collect Rs 3 lakh on an average that works out to Rs 50 crore. As for the balance amount, there are other avenues.” Is India a land of “mega bucks” for the renegades?

TRENDS & VIEWS

Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.