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Now, Sakshi To Manage Brand Dhoni
The former Indian skipper Mahendra ‘Mahi’ Singh Dhoni has been the most successful brand in the Indian market. And, he has been handled and managed quite well by none other than his childhood friend and former cricketer Arun Pandey.  Pandey, who used to chuck ball at the nets to Mahi, runs a brand management firm, Rhiti Group. He was the go-to man, if anybody wanted to sign up Mahi for ads or events. He was also the producer of the biopic, MS Dhoni: The Untold Story. Now, it is learnt that Pandey won’t be managing brand Dhoni anymore. Dhoni’s wife Sakshi has stepped into his shoes. As far as Sakshi’s credentials are concerned, she is the managing director of the Mumbai-based production house, Dhoni Entertainment, that’s into producing films and web series. The documentary web series, titled Roar of The Lion essaying the comeback of the Chennai Super Kings to lift the 2018 Indian Premier League starring MS Dhoni in the lead role was well received.  It has entered into a JV with Black White Orange Brands to create Captain 7 an animated fiction show based on Dhoni in a never-seen-before avatar. Close observers feel that the husband-wife team can work wonders for the business as she is extremely confident while Mahi is cool as cucumber. Good luck to Mahi and company!
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Has Money And Fame Rocked A Cricketer’s Marriage?
It is a heady combination – money and fame. If you don’t know how to handle it smartly, then it could destroy your personal and professional life. The latest news wafting from the dressing room is that the marriage of a leading cricketer from north India is on the rocks.  According to insiders, this flamboyant cricketer, known for his brilliant batting and fielding skills, was having a torrid affair and his wife caught him red-handed. Incensed by his philandering behaviour, she has decided to walk out of the marriage with her kids in tow. The divorce threat seems to have brought the cricketer to his senses, and he has gone on all fours asking his wife to give him another chance. Apparently, she is in no mood to relent, say people close to the cricketer. Earlier, we saw paceman Mohammed Shammi facing bouncers after bouncers from his wife Hasin Jahan – and that furious spell could have hurt his career too. They are still not divorced reportedly, and for the moment Shammi must be secretly swooning over his wife’s Instagram pictures that are breaking the internet, especially the one in aquamarine blue saree where she is sporting a chutki bhar sindoor. Her rhapsody – “Sabar ki ungli pakad kar ham itna chale ke raste hairan reh gaye – has indeed left us all ‘hairan’ (pleasantly stunned actually). Well, we are keeping fingers crossed, leaving both the marriages in the hands of God.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”