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Now, Sakshi To Manage Brand Dhoni
The former Indian skipper Mahendra ‘Mahi’ Singh Dhoni has been the most successful brand in the Indian market. And, he has been handled and managed quite well by none other than his childhood friend and former cricketer Arun Pandey.  Pandey, who used to chuck ball at the nets to Mahi, runs a brand management firm, Rhiti Group. He was the go-to man, if anybody wanted to sign up Mahi for ads or events. He was also the producer of the biopic, MS Dhoni: The Untold Story. Now, it is learnt that Pandey won’t be managing brand Dhoni anymore. Dhoni’s wife Sakshi has stepped into his shoes. As far as Sakshi’s credentials are concerned, she is the managing director of the Mumbai-based production house, Dhoni Entertainment, that’s into producing films and web series. The documentary web series, titled Roar of The Lion essaying the comeback of the Chennai Super Kings to lift the 2018 Indian Premier League starring MS Dhoni in the lead role was well received.  It has entered into a JV with Black White Orange Brands to create Captain 7 an animated fiction show based on Dhoni in a never-seen-before avatar. Close observers feel that the husband-wife team can work wonders for the business as she is extremely confident while Mahi is cool as cucumber. Good luck to Mahi and company!
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Has Money And Fame Rocked A Cricketer’s Marriage?
It is a heady combination – money and fame. If you don’t know how to handle it smartly, then it could destroy your personal and professional life. The latest news wafting from the dressing room is that the marriage of a leading cricketer from north India is on the rocks.  According to insiders, this flamboyant cricketer, known for his brilliant batting and fielding skills, was having a torrid affair and his wife caught him red-handed. Incensed by his philandering behaviour, she has decided to walk out of the marriage with her kids in tow. The divorce threat seems to have brought the cricketer to his senses, and he has gone on all fours asking his wife to give him another chance. Apparently, she is in no mood to relent, say people close to the cricketer. Earlier, we saw paceman Mohammed Shammi facing bouncers after bouncers from his wife Hasin Jahan – and that furious spell could have hurt his career too. They are still not divorced reportedly, and for the moment Shammi must be secretly swooning over his wife’s Instagram pictures that are breaking the internet, especially the one in aquamarine blue saree where she is sporting a chutki bhar sindoor. Her rhapsody – “Sabar ki ungli pakad kar ham itna chale ke raste hairan reh gaye – has indeed left us all ‘hairan’ (pleasantly stunned actually). Well, we are keeping fingers crossed, leaving both the marriages in the hands of God.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.