It really seems that people are refusing to forgive Aamir Khan for his utterances on the insecurity of living in India he made a few years back. And that is reflected in the box office collection of his latest movie Laal Singh Chaddha. The day one advance is around Rs 14 crore which is really sad and is equivalent to that of a newcomer Kartik Aaryan film. Even trade pundits are shocked at the day one advance booking and feel Aamir’s Bharat darshan is also not helping. The actor did react to the boycott #LaalSinghChaddha campaign and told the media, “…I feel sad that some of the people who are saying this, in their heart, they believe that I am someone who doesn’t like India. In their hearts they believe, but it is untrue. It is rather unfortunate that some people feel that way. That’s not the case. Please don’t boycott my film. Please watch my film.” The first trailer of the film was panned by the critics and people, and since then the movie has only received negative publicity. The actor’s interviews, integration with south and word-of-mouth publicity by Bollywood watchers of the film hasn’t really been able to boost collections. Clearly, social media has become a strong tool and it can make or break a film. But, Bollywood watchers are hopeful that like all his films which catch up later so too will Laal Singh Chaddha and the movie-goers will not be disappointed.