‘Dhurandhar’ Craze Forces Mumbai, Pune Cinemas To Add Midnight Shows

The box‑office phenomenon around Ranveer Singh’s Dhurandhar has triggered an exhibition pivot: cinemas in Mumbai added a 12:45 am show and Pune introduced a 12:20 am screening, while several chains pushed regular schedules well past midnight into the early morning — a programming move usually reserved for only the most in‑demand releases. The reason being the consistently packed halls across key urban centres so the exhibitors risk these unconventional slots: audiences showed up in numbers that justified the supply. Dhurandhar’s commercial trajectory underscores that demand. The action drama crossed the Rs 300 crore mark within nine days, becoming one of the fastest films this year to join the milestone club. On its ninth day, the film recorded its highest single‑day collection of Rs 53 crore, taking the domestic cumulative to an estimated Rs 303 crore. Crucially, the Saturday spike — bigger than the previous weekend’s — and the surge in midnight attendance indicate momentum driven by word‑of‑mouth rather than opening weekend hype alone. Social media amplified that momentum. Memes, reels and trending soundtracks turned scenes and performances into viral currency, while controversies — including bans in several overseas markets — generated additional headlines and curiosity. What began as mixed critical response flipped into mass enthusiasm as online chatter translated into footfalls, proving how digital buzz can reshape a film’s theatrical destiny. If sustained, the success of late‑night Dhurandhar shows could set a precedent in Indian exhibition: when demand exists, exhibitors will extend screens and hours, turning midnight slots from novelty to viable revenue streams.