The Bengal unit of BJP is under fire for its repeated failures to meet membership targets. The latest membership drive, aimed at enrolling 1 crore new members in the state, has fallen drastically short, leading to severe reprimands from party heavyweights, including Amit Shah. It may be recalled that in the 2021 Assembly elections, the party had set an ambitious goal of winning 200 seats but won only 77. Subsequently, seven MPs crossed over to Trinamool Congress thereby reducing their numbers to 70. Recently, the party suffered a loss in the Madarihat bypoll, further dampening its prospects in the state. The current membership drive, which had a November 30 deadline, was a critical initiative to strengthen the party’s grassroots. However, Bengal BJP MPs and MLAs have failed to make significant progress, prompting the leadership to extend the deadline to December 31. At an emergency meeting in Delhi, Sunil Bansal, BJP’s central general secretary and in-charge of West Bengal, pulled up several Bengal MPs, including Shantanu Thakur, Jayant Roy, and Soumitra Khan. Reports suggest that none of them could enrol more than 50,000 new members, far below the 1-1.5 lakh target set for each MP. Bansal, a close ally of Amit Shah and a frontrunner for the position of BJP’s national president, has been tasked with rejuvenating the Bengal unit after the debacle in the 2021 elections. Internal assessments by the BJP indicate that the party’s organisational structure in Bengal is in disarray, with North Bengal—a former stronghold—facing significant challenges.