Artificial Intelligence (AI) is changing the entire environment upside down. Globally, AI has created a big dent in sectors, especially involving people. The AI-led disruption is bound to have reverberations across the industrial canvass. Given this, the coalition government led by PM Narendra Modi has an onerous task on hand. The MSME (micro, small and medium enterprises) is already at the edge in the wake of technological advancements caused by AI and the like. With the proverbial sword hanging over the heads of job-goers, a sense of uncertainty is fast spreading among the working class. Given this, the expectations are that the Modi government will give priority to MSMEs to boost jobs. Given the fast-evolving AI-led scene, a lop-sided focus on the service sector will do no good to the employment ecosystem in the country. Coming as it did against this backdrop, the allocation of the MSME portfolio Jitan Ram Manjhi, 79, has come as a big surprise. Top sources in MSMEs aren’t quite sure of the way ahead for them. What MSMEs require at the moment is a fresh mind, new vigour and right incentive to prevent them from slipping into the pages of history. An existential crisis of serious nature caused by metamorphosis in tech space is worrying the MSMEs. Is New Delhi listening?