Now, Sakshi To Manage Brand Dhoni

The former Indian skipper Mahendra ‘Mahi’ Singh Dhoni has been the most successful brand in the Indian market. And, he has been handled and managed quite well by none other than his childhood friend and former cricketer Arun Pandey.  Pandey, who used to chuck ball at the nets to Mahi, runs a brand management firm, Rhiti Group. He was the go-to man, if anybody wanted to sign up Mahi for ads or events. He was also the producer of the biopic, MS Dhoni: The Untold Story. Now, it is learnt that Pandey won’t be managing brand Dhoni anymore. Dhoni’s wife Sakshi has stepped into his shoes. As far as Sakshi’s credentials are concerned, she is the managing director of the Mumbai-based production house, Dhoni Entertainment, that’s into producing films and web series. The documentary web series, titled Roar of The Lion essaying the comeback of the Chennai Super Kings to lift the 2018 Indian Premier League starring MS Dhoni in the lead role was well received.  It has entered into a JV with Black White Orange Brands to create Captain 7 an animated fiction show based on Dhoni in a never-seen-before avatar. Close observers feel that the husband-wife team can work wonders for the business as she is extremely confident while Mahi is cool as cucumber. Good luck to Mahi and company!