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KAUN BANEGA CROREPATI
KBC's Celebrity Puzzle: Why Do So Many Stop At Rs 12.5 Lakh?
Have you noticed something intriguing about Kaun Banega Crorepati, the hugely popular quiz show anchored by Amitabh Bachchan? When celebrities occupy the hot seat to promote a film, champion a social cause or raise money for charity, they often seem to walk away with Rs 12.5 lakh. Is the prize money capped? This was playing on my mind for quite some time so I asked ChatGPT to crack it and pronto it answered all my queries. Take the recent appearance of actors Rajkummar Rao and Wamiqa Gabbi alongside public prosecutor Ujjwal Nikam. The trio won Rs 12.5 lakh for charity. Interestingly, they still had two lifelines remaining when the episode ended because time ran out. Likewise, comedians Varun Grover, Gaurav Kapoor and Gaurav Gupta won Rs 12.5 lakh. Earlier, sporting legends Mary Kom and Sunil Chhetri also finished with the same amount. Is Rs 12.5 lakh becoming an unofficial finishing line for celebrity appearances? Not quite. ChatGPT says in 2001, Sachin Tendulkar and Madhuri Dixit raised Rs 1 crore between them for Gujarat earthquake relief. In 2022, Aamir Khan, accompanied by two Army officers, won Rs 50 lakh for charity. Riteish Deshmukh and Genelia D’Souza won Rs 25 lakh in 2021. So what explains the recurring Rs 12.5 lakh figure? Unlike ordinary contestants, who may return in subsequent episodes, celebrity guests generally appear in specially scheduled programmes. Their time is divided between answering questions, sharing anecdotes, promoting causes and interacting with Big B. Consequently, the clock can become a bigger obstacle than the questions themselves. Perhaps the real question is not why celebrities fail to become crorepatis, but whether celebrity episodes are designed more for entertainment and awareness than chasing the jackpot.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”