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RAHUL IN PUNJAB
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RAHUL AND VIJAY
Cong "Collection" Drive Upsets TN Chief Minister Vijay
Tamil Nadu chief minister C Joseph Vijay has been taking pride in providing a corruption free govt in the short while that his party — the TVK — has been in office. At the same time, he has also vociferously been attacking the DMK for its corruption legacy. It seems Vijay’s political theme of a “corruption free govt” has made no impact at least on its post poll ally — the Congress– which switched sides after the TVK came to power. In fact, the Congress with 5 MLAs and 2 ministers in the TVK government, has been quite an embarrassment– in the manner in which its leaders were found conducting themselves. It is being said that conduct of Congress MP Manickam Tagore has been particularly worrisome — the way he raised funds to organise a grand welcome for Rahul Gandhi in Chennai early this month. It was Rahul’s first visit after the TVK had come to power. Congress leaders used their proximity to government to collect funds. CM Vijay didn’t know how to put a stop to the way the Congress was going about its “collection” drive to organise “Chatron ki goonj” or interaction with students. In his one-to-one meeting with CM Vijay, Rahul had apparently warned Vijay about PM Modi. On his part, Vijay wisely followed protocol and did what was in the best interest of the state. Striking the right notes with PM Modi helped Vijay sort out pending issues. Soon he was off to Vijaywada for a meeting with Andhra CM Chandrababu Naidu where he discussed Krishna-Godavari river linking issue and also investment plans for the state.
RAHUL AND KHARGE
Kharge Punctures Rahul’s Attack On Congress Defectors, Reminds Him Of Their Ties  
It seems Congress President Mallikarjun Kharge is perhaps the only leader who can dare speak a few home truths to Rahul Gandhi. That’s precisely what he did given his stature and age. During a recent casual discussion at the Congress headquarters in Indira Bhawan, Gandhi as the LoP in the Lok Sabha was taking pot shots at Cong leaders who had quit the party and praised those who stayed back to take on the BJP and the RSS. Rahul said he had always believed that party workers were Babbar Sher (lions)who were not afraid of political pressure or cases. He said those who had remained with the Cong had continued to fight the BJP and RSS rather than give in to intimidation. Taking a swipe at those who had left, Gandhi described them as “cowards” and “greedy”, suggesting that some had quit under pressure or in pursuit of personal interests. He cited the exits of leaders including Jyotiraditya Scindia, RPN Singh and Jitin Prasada. Kharge did not keep quiet; he reportedly remarked that all those who had quit to join the BJP were all Rahul’s friends–“your friends”. They were all Doon School elites just as Rahul was. Scindia left the party in 2020 and joined the BJP. So did RPN Singh and Jitin Prasada switching to the BJP. The political significance of Kharge’s remark lay in its timing: Gandhi was drawing a contrast between those who had left and those who had continued to stand by the Congress, while the party president reminded him of the personal associations some of the departing leaders had once shared with him.
TEJAS
Finally, Uddhav Thackeray's Youngest Son Tejas Too Enters Politics
While the Shiv Sena (UBT) led by Uddhav Thackeray is fighting in the Supreme Court to regain its name and symbol, a soft launch of another Thackeray scion appears to be gaining traction unobtrusively. The youngest member of the Thackeray clan, Tejas (31), has so far maintained a low profile, standing behind elder brother Aaditya. But that phase appears to be getting over. The Thackeray family’s love for birds and exotic fish is quite known. Tejas too has inherited it. The Thackeray Wildlife Foundation led by Tejas has begun his public posturing by writing a letter to Union environment minister Bhupender Yadav to urge immediate intervention to prevent the rampant poaching and illegal selling of the endemic Borna Snakehead (𝘊𝘩𝘢𝘯𝘯𝘢 𝘢𝘮𝘱𝘩𝘪𝘣𝘦𝘶𝘴) fish found in the Chel river in West Bengal. The Foundation has discovered several rare fish species, many of them from India and Nepal. A student of Bombay Scottish School, Mahim in Mumbai, Tejas is seen off and on publicly. His latest appearance was a few days ago with Aaditya leading a protest demonstration against the Modi government at Dadar. Thus, both Thackeray cousins, Uddhav and Raj, as well their sons are now in active politics. It is said that his mother Rashmi was keen for the entry of Tejas in politics since the health of Uddhav has remained indifferent for some time. Tejas himself is known for his reticence. Hence, some statement from him is awaited eagerly.
ODISHA
Fortis Healthcare's Quiet Entry Into Odisha: Did Chief Minister Majhi Miss A Major PR Win?
For every chief minister a hospital project is a highly coveted aspiration. This is because it delivers immense electoral returns, visual proof of development and a powerful emotional connect with voters. But one cannot say that of Odisha chief minister Mohan Charan Majhi. He could not capitalise on the hospital project being set up in his state as it was agreement between two private parties. The Rs 9129-crore Fortis Healthcare has tied-up with Bhubaneswar-based real estate and infrastructure developer Dion Group to establish a 300-bed greenfield multi-speciality hospital in Cuttack-Bhubaneswar corridor.  There was no splash in the newspapers – full page ad – with CM lighting the lamp etc and in his speech asking other health care players to invest in Odisha. It was a quiet affair since it was an asset light expansion strategy instead of buyout. However Odisha-based Ad guru says “effective communication pitch at the right time is the glue”. However, some people say Odisha CM could still have released ads in the local and mainstream media welcoming Fortis entry and asking other healthcare players to invest in Odisha even if it was a private investment. Maybe a missed PR opportunity!
VIJAY
P Chidambaram Praises CM Vijay’s Fluency In English
Tamil Nadu chief minister C Joseph Vijay had politically a significant week –back-to-back visits by Congress leader Rahul Gandhi and PM Narendra Modi. Communicating in fluent English with Rahul Gandhi (who would not even “posture” in a Tamil identity), then pleasing the PM in both English and Tamil.  The PM at least attempts to please the crowd…Vanakkam Tamizh Nadu, and by now the oft-rehearsed reference to Thiruvalluvar and the Kural. So, what is Vijay’s return gift? Vijay proved that he could be just as comfortable addressing the crowd in English as his Tamil fluency …an attempt to reiterate subtly that TN is firm on its two-language policy, no Hindi agenda.  P Chidambaram was all praise for Vijay’s skill in addressing in English, “His fluent English speech on the states two language policy impressed me. His clear pronunciation of English words made me very happy”. Vijay, the Brown Saab has already learnt leverage. Tamilians are particular that their children learn to converse in the colonial Lingua Franca…they may not be polyglots but in Public if they struggle to converse in English, it is a blow to their self-esteem. Any wonder that Shashi Tharoor is admired as an English walkie- talkie and his esoteric words often send people scurrying for a dictionary? Has the CM Vijay passed the first test of the Congress? Keep the pressure on the BJP that any attempt to impose Hindi is not welcome in TN. But then the BJP uses ingenious ways to bring Hindi and make people learn basics …many a public sector bank’s branch has Biharis, Madhya Pradeshis and UPites in authority. They communicate only in Hindi and the staff are “forced” to learn basics of Hindi.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”