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AWARAPPAN 2
Awarapan 2: When Content Embarrassed The Trade Pundits Yet Again
In the grand circus of Bollywood predictions, the trade pundits once more proved they have a special talent for missing the plot. Awarapan 2 was written off before the first show. Promotion was dismissed as lacklustre, the songs labelled dull, and the clash with Batwara 1947 declared a “setback.” The Rajkumar Santoshi–Sunny Deol combination, complete with partition gravity and familiar mass formulas, was anointed the safer, louder bet. Awarapan 2, many declared, stood no chance. Then the Awarapan 2 trailer dropped. Suddenly the room changed. Immersive, nostalgic, emotionally connected, it carried a lived-in intensity that cut through the noise. The same trade that had been busy writing obituaries started hearing a different buzz. Audiences, it turned out, were still capable of responding to atmosphere, character and a certain reckless heart rather than merely to star wattage and theme weight. The numbers delivered the punchline with clinical precision. On Friday, Batwara 1947 opened to approximately Rs 5.5crore net. Awarapan 2 stormed in with around Rs 22 crore net; the highest opening of Emraan Hashmi’s career. On Independence Day Saturday the gap only widened: Awarapan 2 collected roughly Rs 34 crore net while Batwara 1947 managed about Rs 13.5 crore. In two days, the sequel had crossed Rs 55 crore net in India and was racing past Rs 72 crore worldwide, leaving its rival trailing far behind. Once again the audience refused to follow the script written in trade WhatsApp groups. Content, when it connects, still trumps calculation. The film that was supposed to be the underdog shot to the top, embarrassed the entire prediction industry, and reminded everyone of the oldest truth — there is n business like show business. Unpredictability remains the only reliable order of the day. Cinema, as always, had the last laugh.
SURIYA MAMITHA
Has Suriya Come Out Of ‘Surya Grahan’ With Vishwanath & Sons?
Popular Tamil star Suriya faced a scary drop n his box office ratings like the Air India flight fighting turbulence. His Soorarai Pottru was perhaps his last outing that touched hearts, literally celebrating a brave non descript pilot entrepreneur, who made flying accessible to all. What followed as Suriya’s outings turned out to be noisy action that hammered not just the goons but audience interest too. Suriya had morphed into a stereotype…his Kanguva and Retro turned out be a precipitous dive. Talented R J Balaji and Karuppu did give him a floating buoy …what he needed was a sturdy and seaworthy lifeboat. The talented Telugu writer and director Venkat Atluri has resurrected the actor…gentle, classy and capable of great emotional depth in his performances. Coincidentally enough, Vishwanath & Sons deals with surrogacy; how this former pistol shooting champ is railroaded by mother Radhika Saratkumar to beget her a grandchild. How the hero deals with the issue (Mamitha Baiju is the sourrogate mother), with knots and plots that often turn into chaos. Atluri manages a spice mixed Bhel. The plot also deals with Suriya’s May December romance.  G V Prakash stands out for his outstanding background music. Especially the lilting song Butterly. Only this butterfly flits too frequently from situation to situation … insurance for the hero? Jyotika and Suriya with all their predilection for public posture would have scored if more light was shed on surrogacy in India.
PAWAR AND FADNAVIS
Fadnavis Ripostes To Pawar’s Concern About Industries In Maharashtra
A press conference held a couple of days ago by a group of entrepreneurs in Chakan industrial estate near Pune has become a trigger for a clash between Maharashtra chief minister Devendra Fadnavis and veteran leader Sharad Pawar. The industrialists grieved that they would be forced to shift base to adjacent Satara district owing to the pitiable condition of the infrastructure like power supply and roads in Chakan. Pawar said that the companies employed more than 2000 workers and urged the state government to protect jobs and industries in Maharashtra. In a swift rejoinder, Fadnavis has pointed out that Maharashtra continued to top the list of industrialises states in the country. He assured Pawar that the state will continue to be a prime location for industrial activity. Pawar’s observation is based on the data cited in parliament, which said that over 36000 companies in the state had closed down. Fadanvis pointed out that the figures had been presented without the wider context and that around 76% of them were “defunct” entities that had never commenced operations. Fadanvis has also advised Pawar to peruse the official data concerning the subject. He has assured the NCP leader that urgent steps are being taken to resolve the woe of the Chakan industrial belt. Pawar is among the leaders who have a soft corner for industry. Hence, Fadnavis has ensured that his response to Pawar is seen in a correct perspective.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”