cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TCS
parth pawar
dipke uddhav
AJINKYA RAHANE
DHANUSH
PRIYANKA GANDHI
Untitled design_20260728_194936_0000
mayank yadav
dharmendra jairam
DHARMENDRA PRADHAN
TCS
Rs 500 Crore And Counting: The Powerful Legacy Of The Tata Mumbai Marathon
The Tata Group has demonstrated terrific support to sustain the Tata Mumbai Marathon, a long-distance running endurance competition that spellbinds Mumbai once a year! The TMM, promoted by Procam International’s dynamic duo in Anil Singh and Vivek Singh, and held on the third Sunday of a new calendar year with a melange of cultures, is easily the best sporting event of the year and several corporates, including the IDFC FIRST Bank, the Maharashtra Government and its departments, and several others deserve a  pat on their back and “shabhaash” encomiums. The Tata Sons and Tata Consultancy Services are the two top-of-the-drawer brands that have sponsored the marathon, which has raised well over Rs 500 crore for charitable causes in India. It’s their unstinted support that has enabled the event to be accorded the Gold Label Race badge. The African runners – from Kenya and Ethiopia – have dominated the marathon – with a prize money pool of $ 389,524 for the January 2027 race — for many years. They lend admirable quality to the premier race over 42 km and other races like the full marathon, half marathon, Open 10k, Dream Run, Senior Citizen and Disability Run. Air India Express got on board for the 22nd edition and joined others like ASICS, AMARON, Bisleri, Red Bull, Vedanta, Trident Hotel, United Way Mumbai and Sir H N Reliance Foundation Hospital, all of whom take pride in supporting the race that’s run through the city’s iconic localities and landmarks like the Coastal Road and the Worli Sea Link. The African runners take away a substantial part of the money, and the Indian runners too, mostly from the armed forces. In three years, the TMM will complete its silver jubilee, an occasion for Mumbaikars to celebrate memorably.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”