cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TTD
ghabad kund
hera pheri
Untitled design_20260706_220251_0000
adani
Toxic
deva
TRIVEDI AND MODI
AYODHYA
20260703_210301_0000
TTD
Ram Mandir Donation Theft: Is It Time To Follow TTD's Model?
The shocking embezzlement of donations offered by the devout to Ram Lalla has shocked the entire nation. It is logical to compare this with the Tirumala Tirupati Devasthanams (TTD), India’s richest pilgrimage site and the mind boggling logistics implemented …not just for footfalls, but collection of donations, daily counting and how the huge coffers are like a corporate …every rupee accounted, audited and spent. Every single day, 50,000 to 70,000 pilgrims wend their way to see Lord Balaji; on special days it surpasses 100,000. With its budget of RS 5,500 crore, TTD is constantly aiming to get the best from the donations. Even as the Ram Mandir theft was unfolding, TTD was taking security to a higher level, partnering with the Institute of Chartered Accounts, for robust accounts and audit. This temple’s daily counting of cash, gold and silver ornaments is itself a protocol not many places of worship follow. S Gurumurthy, Editor of Tamil magazine Thuglak, and RSS functionary has criticised the hypocrisy of the opposition in the New Indian Express in his signed two-part article. But is this just a condemnation of the Ram Mandir Trust and its lack of control? Hindus have long suffered the partisan HR and CE grip on Hindu places of worship. Time to clean up this Augean stables and free temples from the clutches of the greedy.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”