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Is There A Rift Between Alia Bhatt And Sharvari?
The YRF Spy Universe’s latest outing Alpha, starring Alia Bhatt and Sharvari, has failed to emerge as the massive crowd-puller many anticipated. Despite pre-release hype positioning the two actresses as dynamic, cool young leads ready to anchor a female-driven spy thriller, the film’s opening weekend collections hovered around a modest Rs 34 crore nett in India and approximately Rs 60 crore worldwide; underwhelming figures for a big-budget franchise entry. What began as a seemingly seamless partnership between two young female protagonists quickly soured after release. Word of mouth turned dull, with critics and audiences pointing out that Sharvari’s role felt like little more than a glamorous showpiece with limited depth. Marketing missteps, including a controversial appearance on India’s Got Latent 2, comparisons of the film’s first look to Hollywood’s Nikita, and the perceived forced, superficial cameo by Hrithik Roshan, further dented momentum. The absence of any memorable chart-topping songs, which is a YRF trademark, only compounded the issues. Now, fresh videos of Alia and Sharvari meeting theatre audiences have surfaced, revealing a noticeable shift in their dynamic. While Sharvari appears energetic and engaging, Alia looks visibly upset, subdued, and far from her usual positive, dynamic self. In several clips, she maintains an uncomfortable posture, her expressions hinting at possible jealousy or quiet resentment. The easy camaraderie and playful chemistry showcased during promotions have seemingly evaporated. What was once marketed as a powerful female buddy pairing appears strained in the face of Alpha’s mixed reception. With collections not living up to expectations and personal awkwardness on display, it remains to be seen if Alia and Sharvari can salvage both their professional rapport and the film’s long-term prospects. The early signs, however, suggest everything may not be as picture-perfect as it once seemed.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”